There are many online business owners and webmasters who either underestimate or don’t know the power of a press release.
Unknown to many, submitting a press release about your website or business can be the most powerful marketing tool that you could ever utilise. Not only would do you gain free publicity, you can also drive a lot of potential customers or clients to your online business.
If you are new to the world of press releases, you may want to consider taking advantage of the many benefits that await you.
First of all, you have to know that a press release is news about your business that is not known to people. This means that if there is something about your business that you want people to know about, say a new product, a new service, or a new sponsored event, you may want to write about it and submit to news sites.
Just make sure that the material that you are writing is newsworthy or is appealing to the audience.
One thing to note about a press release is it should be written in third person and should be factual and narrative.
It should appear as if a media person is interviewing you and reporting about your material.
At the same time, you have to answer those questions thrown at you. In other words, you assume two personalities when writing a press release—a business owner who answers questions and a reporter who narrates, reports and asks questions.
So how does a press release work? Once your press release has been submitted to a news site, the latter will decide whether your material is newsworthy or not.
Small news sites may pick up a press release that is well-written and easy to read. However, for giant news sites such as BBC and CNN, it is tough to be included unless your material is extremely unique and worth the attention of the world.
If you target your press release to be spidered by search engines such as Google, it is much easier as long as your press release is optimised for search engines.
The potential of getting a lot of traffic through a press release is endless. Once a big news site picks up your news, you are guaranteed to be flooded with business.
So if you have not started writing a press release for your own site, you may check out some information online on how to write an effective one. If you have a knack for writing web content, this would not be a tremendous task to do.
After some research and practice, you’d be able to write like a pro. However, if you think you won’t do justice to the article, you can always hire the services of a professional press release writer.
Just search for “press release writing services” on Google and you’d be able to choose the most competent and affordable writer to create this material for you.
There are news and PR sites that allow free submission of press release materials. If you are on a tight budget, you may opt to utilise them but if you feel that this needs allocation of funds, you can submit to sites that publish press releases for a fee.
It is advisable to create a newsworthy material once a month if you are running a lucrative business or if you want your business to attain maximum exposure.
A constant publicity for your site would mean an easier name recall among prospective clients or customers.
Press releases can also give your site free publicity through syndication.
If you are wise enough to invest your time and resources in taking advantage of submitting a press release once a month, you’ll reap the fruits of your labour in no time