Online direct marketing is a highly targeted and measurable process. With direct marketing, you can immediately identify correlations between separate marketing efforts and your bottom line. Because direct marketing is highly targeted communications, you can save...
1. Know your product’s USP It’s not enough to know your product’s attributes. If you’re selling gum, your brand’s attributes will be the same as the next Joe who sells gum. You have to know what makes your gum different...
Successfully rolling out your AdWords campaign requires more than the number of placements that you can own. In fact, having your AdWords appear frequently but randomly can do you more harm than good. Pay-per-click ads charge per click—it doesn’t matter...
What is social bookmarking? Social bookmarking is a great way to follow your niche all over the web while simultaneously allowing others to follow you (representing your web page) all over the web. Here are some of the most widely known websites conducive to social...
Adding social bookmarking to your online marketing mix can be a little tricky. Like search engines, social bookmarking websites have rules that users need to follow. For most social bookmarking sites, one of the most important rules is not allowing users to use the...