PPClick The better known between the two PPCs, pay per click is an online advertising tool geared towards increasing website visitors. Advertisers are charged an agreed rate for every user click. Pay per click ads appear next to search results. The ads are matched to...
target market
Online Direct Marketing for Beginners
Online direct marketing is a highly targeted and measurable process. With direct marketing, you can immediately identify correlations between separate marketing efforts and your bottom line. Because direct marketing is highly targeted communications, you can save...
How to Pick Successful AdWords
Successfully rolling out your AdWords campaign requires more than the number of placements that you can own. In fact, having your AdWords appear frequently but randomly can do you more harm than good. Pay-per-click ads charge per click—it doesn’t matter...
How to Establish an Online Presence for Your Local Business
Most local businesses like yours start with a definite target market of people within the area. As business gets better and positive word of mouth reaches farther, people from different cities and states start to make their way to your neck of the woods, just so they...
Google Sandbox: 4 Tips to Help You Avoid the Trap
The Google Sandbox effect is a theory that was formulated by veteran search engine marketers. Most online marketers believe that Google has an “inbox” where it stores newly registered domains. These domains are waiting for Google to check if they...
Google AdWords: Increase Site Traffic in 4 Steps
Google AdWords Google provides online advertising services to help websites promote themselves through other related sites or through the search engine results pages. Google AdWords is Google’s offering to help websites advertise through the search...
Google AdWords: 4 Pay-Per-Click Tips
1. DON'T put all of your related keywords in one list Keep in mind that the goal of any search engine marketing effort is to reach the right people at the least cost. Google AdWords work with a pay-per-click business model to help your online campaign succeed. Google...
Blog Flipping: 5 Tips to Maximize Profits
A lot of big companies have come to realize the power of blogging and what it can contribute to their bottom line. Despite this realization, a lot of companies still find it difficult to come up with their own blogs due to a lot of factors, including lack of time,...