You’ve done your research and you can’t wait to get your Internet marketing campaign rolling. At this time, you already have clear goals of what you’d like your online campaign to achieve for your business. You’re in the market for a brilliant SEO consultant who can execute your plans, help you achieve your objective, and give you ROI.
With enough initial information, you’ll be able to tell the scam-SEO services from the legitimate SEO consultancy firms. Choosing the best firm for you is the critical step.
All good SEO companies offer the same basic services. It’s the quality of relationship they build with you and your business that adds value to their technical know-how. Below are the 5 most important qualities that your chosen SEO consultant must have before you sign up.
1. Must be willing to learn about your business
After a short introduction of your business, it is always a good sign that the SEO consultant immediately asks a series of questions about your market and shows a keen interest on your business and marketing objectives.
A brilliant SEO consultant knows that his optimization efforts begin and end with your consumer. The more he gets to know your niche market, the better the solutions he can offer your business.
2. Must know the value of market research and data analysis
Your SEO consultant should be able to appreciate the value of market research and to translate consumer insights into optimization tools.
Successful keywords and high-value traffic depends on how well you sift through research information and how well your SEO consultant can apply your data to actual optimization.
3. Must put content quality before website aesthetics
You SEO consultant may not be a very good writer, and this is fine as long as he can tell whether or not a piece of article is written for optimization or not. For him, the most important elements of your content should be:
· Natural integration of keywords
· Keyword density
· Absence of duplicate content elsewhere in the web
· Tone, choice of words, and writing style
4. Must know the rules, terms, and agreements of the top search engines
A good consultant must always have your website’s best interest as his top priority. Make sure that he does not even think of suggesting black hat SEO or other unethical methods.
He must be aware and updated of the top search engines’ rules and terms of agreements. He must make sure that you won’t accidentally do something that would result to having your website banned and blacklisted.
This requirement should extend to his knowledge of social bookmarking websites, PR sites, top blogs, and forums. Make sure that he does not risk your credibility in any way.
5. Must be able to give you regular reports and suggest fresh ideas
Optimizing for the Internet is a continuous process. The only way to know what to do next and what else you can do is to study reports. Be sensitive to statistics and all the factors that cause fluctuations—don’t be misled by either positive or negative spikes.
Creativity is very welcome in the SEO arena. Encourage your SEO consultant to put fresh ideas on the table. An important mark of a great SEO consultant is if he can handle constructive criticism and take on the challenge of giving better options.