Tag Archives: search engine spiders

Why It’s Important to Have a Search Engine-Friendly CMS

Your Content Management System (CMS) is the pulse of your website. Regardless of the breadth and depth of your internal and external link networks, the quality of your content will dictate your website’s statistics.

Content management systems are put in place to provide those with website authority to post, edit, and remove content. There are a lot of choices out in the market, but don’t get distracted by bells and whistles. You have to consider your needs and the level of technicality that you and your colleagues can handle. It is definitely suggested that you seek the opinion of your SEO consultant, as he too could be one of your content authors. Just make sure that your consultant takes your website’s needs into consideration and the different people who will be logging on to your CMS.

Before considering the tools, templates, and all the different options that will make your articles attractive, the most important factor to consider is whether or not your content management system choices are search engine-friendly. Meaning, your CMS should NOT give Google, MSN, and Yahoo a hard time crawling over your content. Here are the top 3 reasons why your chosen CMS should be search engine-friendly, without fail.

1.    You’ll be easier to find

The top 3 search engines rely on search engine spiders to crawl through page after page of web text to pull up information that the user needs. If the platform you choose requires you to load images or complicated file formats, it could dissuade spiders from crawling over any of your pages. Don’t risk being missed by spiders and be considered a spam site with no relevant content.

Good content management systems consider both in-page content and your page title—the bar that appears on top of the window. This area gives a description of your page. You should give this area as much attention as your content because spiders also crawl over page titles. Accessibility to search engine spiders is of high importance.

2.    It will be easier to update content

Search engine-friendly CMSs usually understand how important updated content is for a website’s ranking. This understanding is translated to making their interface easy to navigate, so that everyone in your team will find it easy to update your content.

As a website owner or SEO consultant, it is your job to keep your writers motivated for new content and to help them find the initiative to post updates.

3.    It’s easier to understand code

A simple interface and a simple content-input system no longer require your team to understand complex publication codes. This doesn’t mean that foolproof interfaces won’t give you the option to make your content look good. Like most word processors, they still can.

It’s just a matter of choosing the content management system that merges ease of use with the most relevant functions of your purposes. If you look hard enough, there are some CMSs that also help you with internal links.

How Writing for SEO Can Help Your Online Business

1.    Writing for SEO naturally creates niche keyword presence in your site
Writing with an SEO objective in mind gives structure to your many brilliant Internet marketing ideas. Your desire to improve your website’s ranking naturally drives you to get to know your niche like the back of your hand.

You will be presented with a list of keywords. Remember that it is your niche market that chooses which ones you should optimize for, not you. If you listen to your market better, you will also optimize for keywords better. Going for niche keywords automatically filters the visitors of your website and leaves you with good prospects and real customers.

2.    Writing for SEO makes your website carry ONLY relevant content
Search engines rank websites according to content quality and relevance. Although search engine spiders are primarily attracted to keywords, they also check whether or not your website is informative—meaning, your website must have the correct keywords and carry good content for it to qualify for ranking.

Your content is heavily dependent on your niche. Find out what they want and need to read from your website. Regularly updating your content gives your market a reason to come back and to recommend you to their peers. Interacting with your readers keeps your content in check, making sure that every word adds value to your website.

3.    Good writing with naturally integrated keywords will earn the respect of your niche
Information and keywords must be put together in a logical manner. You have to make sense to your niche. The primary goal of creating content should be to inform. If you keep this in mind, you will naturally integrate your niche keywords into your article. This is important so that your content won’t sound like an annoying sales pitch.

Aim to communicate with your market. This is why it is very important to understand them before you start writing. Learn how they speak and how they use words to refer to certain things. The tone of your content should reflect this understanding so as not to alienate your market.

Attention to spelling and grammar will earn you points for credibility and more importantly, the respect of readers and industry critics.

4.    Good content plus SEO makes it easier for your niche to come back
Good content and SEO know-how make a very powerful website. The SEO aspect makes your website easier to find while good content makes your niche stay and come back for more.

Always exceed what is expected from you. Your visitors should always get more than what they came for, so that you rise above your competition. Your brilliant content could be replicated tomorrow. However, the added value that you give to your market would be very hard to come by.

Make your website open to market interaction. Allow people to comment on your articles and allow them to post links. Hear them out and reply when necessary to let them know that you’re taking them seriously.


How to Establish an Online Presence for Your Local Business

Most local businesses like yours start with a definite target market of people within the area. As business gets better and positive word of mouth reaches farther, people from different cities and states start to make their way to your neck of the woods, just so they can try your product or service.

Now that business has started to pick up, you begin to think of actual plans for advertising and marketing. Traditional advertising—TV, radio, and print—is always an option. However, the cost to hire an agency and to produce such ads can go very high. Plus, there is no guarantee that your desired market gets to see your ad. You could end up spending too much without measurable returns.

On the other hand, Internet marketing offers to keep your marketing budget in check with solutions that make your campaigns as targeted as possible. This minimizes advertising wastage and you’re sure that you only talk to the people who matter to your bottom line: prospects and already-existing clients.

As you shop around for an online solution, here are points that you should aim for with your Internet marketing campaign.

1.    Own keywords relevant to your locale

Having your business in the same area you live in makes it convenient to know your patrons. As you chat at the counter or have parties together, you’ll know how they talk and what particular words they associate with different things.

This knowledge is important as you build your keyword list. Keywords are what people use to make searches online. You want your keywords to be exactly what your clients use, so that you have the best chance of coming up on top of similar search results.

2.    Create helpful content for both locals and tourists
Now that your business is known by people beyond your area, it is important that your website content doesn’t alienate people.

You have had loyal, local website visitors, so keep up the good job. It means that the content you publish has always been relevant to them. However, you should also start coming up with content for people who live away.

An organized way to carry both types of content is to have a separate page for locals and another page for “visiting friends.” You need to invest some time to get to know your foreign/visiting market as much as you know your local market, to provide the same level of optimization for both contents.

Remember to keep your content optimized, and don’t mix up local keywords with the “away” keywords.

3.    Be generous with information
Aside from informative and entertaining articles that you’ve optimized for, it is also important to provide additional information like downloadable and printable maps, directions, and contact information on your website.

If you have a number of products or services, you can also provide a printer-friendly menu of sorts, so that people can immediately see what you have to offer.

Offering this information in appropriate website pages not only helps clients and prospects. You also make it easier for your site to be searched as there is more text content for search engine spiders to crawl over.

5 Best Uses for Your Keywords

When you’ve decided on the list of keywords that you want to optimize your website for, it’s time to decide how to apply these keywords so that you can maximize the power of SEO and get on the search engine spiders’ good side.

Here is a list of the 5 best uses for your keywords.

1. Your website’s content
Your content is the most important part of your website. This is the reason people will give you their time of day. It’s easy to naturally sprinkle your keywords all over your content as long as you make good sense.

It is important to keep your niche market in mind as you write. Your keywords will be made more visible to search engine spiders if the tone of your writing suits your market and the information you provide is relevant. Remember to check your keyword density. You want to stay between 3% and 8%.

2. Your pages’ titles
Page titles appear on the topmost bar of the window. Your page titles are considered text content and search engine spiders also crawl over them.

However, make sure you don’t just put a garble of keywords on this part. Google is very strict on content relevance and it will know if your title doesn’t have anything to do with your website. You could be labeled as spam and be booted out of Google’s index.

3. Your blog entries
Maintaining your own blog that is linked to your website is a brilliant idea. This gives you more room to talk about a variety of things related to your product or service.

Less formal writing with appropriate humor is highly encouraged. Using the right keywords in your blogs also follows the keyword density rule. Having the right blog posts will get you noticed on the blog sphere and the social bookmarking websites. Keep it up and your blog will achieve good rankings, pulling your website up as well.

4. Your video description and photo captions
Videos and pictures help you get your point across and help visitors make sense of your content. However, search engine spiders only crawl over text content.

Maximize both keywords and your visual aids. Put descriptions to accompany your videos and put captions on your photos. Make sure that your photo captions are placed as separate objects. Don’t Photoshop the caption into the photo—this would make it an object file that spiders can’t crawl over.

The great thing about this is that even if your site or blog ranks lower, your video or your photo could rank first if it becomes really popular. This will pull everything up!

5. Comments and answers you leave in other blogs and forums
This is the way to spread your keywords beyond your website and blog. Commenting on other people’s blogs and sharing relevant information on forums brings attention to your expertise and people will start wanting to check you out.

If you craft your responses and posts really well, you can naturally integrate some of your keywords and search engines would be able to pull up specific posts that contain your keywords.

5 Ways to Attract Targeted Traffic

1. Optimize with article marketing
Make your brand top-of-mind by providing your niche with useful information through your online content. Article marketing is exactly that: marketing through articles. This means that your websites’ textual content does the job of creating awareness and nurturing a relationship with your niche.

Good articles that get updated give your niche a reason to visit your site regularly and to check out your online catalogue. To make sure that your content remains relevant, do periodic researches on your niche to find out what issues are important to them and relate these issues to your brand.

2. Video and channel marketing
YouTube has revolutionized the way people interact and express themselves. Everything in YouTube (from the video titles, video description, down to the user profiles) is search-engine friendly. Search engine spiders are able to pull up videos and channels relevant to a keyword inquiry made on most search engines.

You can set up a YouTube channel for your brand. Make sure you write a good profile with the necessary keywords and place a link to your website. Produce quality videos that are visually appealing with relevant content. Enable others to embed your videos in their blogs or websites.

Of course, also apply the keywords when you come up with a description for each of your videos, and pick a relevant landing page to link back to. It is a good idea to add a new video on a regular basis so that your channel subscribers always have something to look forward to.

3. Build both internal and external links
Most online marketers tend to focus on building links from outside their website. Although this is effective, it is equally important to build links within your pages. When a user lands on any part of your site from an external link, it would be great if he could explore other parts of your website that are relevant to him so that he gets to know more about your brand.

4. Forum marketing
Online forums make great venues for you to build your brand’s credibility. Participating in discussions related to your brand will allow you to come up with recommendations to people’s needs and eventually solutions that your brand can provide. As people take notice and as you reply more to their posts, trust is built and you can begin leading them to your website.

When you include links in your posts, make sure that the landing page addresses the concern or is relevant to the thread. Immediately leading people to your online catalogue could make your credibility suffer.

Since you’re in the forums anyway, also keep an eye out for changing market trends and the keywords that might be useful for your article marketing.

5. Online viral marketing
Like the common cold, viral marketing begins with one amazed person and then it spreads to everyone in his network—and beyond. A funny or an incredibly informative video embedded in your site, a cool widget exclusively from your website, or a screensaver that can be customized only through your website are just some executions of viral marketing.

While creative and out-of-the-box ideas are great, keep in mind relevance and your market’s behavior.

5 Warning Signs That You Should Walk Away from an SEO Company

While there are SEO companies that provide valuable suggestions and brilliant solutions, there are some companies out there that seek to make SEO—and the whole idea of Internet marketing—sound so complicated.

Dubious companies prey on misinformed decision makers. Starting their sales pitch with a very complicated picture of SEO, they end with attractive (yet misleading) solution packages that offer “instant rankings, thousands of visitors daily, and presence in hundreds of search engines!”

Legitimate SEO companies know that successful optimization takes time and a certain amount of discipline. They advise you on what options you have, showing you the pros and cons of each in a manner that you can understand. This is why you shouldn’t completely drop off SEO companies from your list.

To help you make informed decisions, we are sharing with you the 5 signs that warn you of bad SEO companies.

1. Promises a high keyword density
Keyword density measures the frequency of your keywords relative to the entire body of your content. Some SEO companies promise to deliver a 15% keyword density.

Note that the acceptable percentage is between 3% and 8%. Having a density higher than 8% will make search engines think that your website is just spam—all keywords and no useful content.

2. Promises a big link network in a very short period of time
SEO miracle packages also offer mass link building. Keep in mind that link building is important. It allows search engine spiders to crawl over more of your pages. Moreover, a good link network makes it easier for prospects and clients to find you.

However, link building is building your credibility online. Mass link building—without knowing who you’re linked to—can negatively affect your image. Unknowingly, you can “accidentally” get linked to sites that have illegal or questionable content. It is best to build your own links, so that you control to which sites you are associated.

3. Promises website submissions to thousands of directories or search engines
Your niche customers spend most of their time using the top 3 search engines—Google, Yahoo, and MSN. There is no need for you to spend money on other search engines or directories that your target market doesn’t even visit.

Presence in hundreds of search engines is not a determinant of improved rankings. Channel your efforts towards creating better content. Remember that spiders crawl over text. This is what matters the most.

4. Promises of getting you on the front page of all major social bookmarking websites
Social bookmarking websites are a great way to connect and interact with your market. You can receive constructive feedback and act on them immediately. BUT, there are rules and standards that you have to abide by, the foremost being not to post duplicate content.

Having others work on your social bookmarking will give you the same control problem as automated or third-party link building. Moreover, if your site has been tagged as self-promoting, you will be banned.

5. Offers unethical SEO techniques
Unethical and black hat SEO techniques will give you short-term benefits. However, your market will immediately discover your dirty tricks. You could risk being boycotted. SEO is an art that needs time and nurturing. Just give it the time it needs and you’ll soon reap the many benefits

5 Reasons Why You Shouldn’t Pay for Search Engine Submission Services

There is a huge presence of online ads that advertise search engine submission services. Appearing on almost any website, these ads promise you that your website will be indexed in 5,000 search engines or even a million search engines—depending on the monthly fee you choose to pay.

These ads actually sound good, as they claim to be able to do your job for you. A lot of Internet marketers fall for these ads, only to realize very late that they have wasted a lot of money without getting the results they have been promised. Let’s take a look at the top 5 reasons why search engine submission services are destined to ruin your online campaign.

1. There are only 3 major search engines that people use
First of all, the total number of search engines that exist does NOT reach a million. And even if it did, people only use the top 3 search engines: Google, Yahoo! and MSN. How can people find your website in the other 999,997 search engines if they don’t even visit these search engines?

You shouldn’t be paying for a million if you only need three. Quality trumps quantity, even in the virtual world.

2. Search engine spiders rank according to content relevance
All search engines work under the same crawling principle, whether or not they belong to the top 3. No matter how many submissions your website gets, your ranking still depends on how the search engine spiders like your content.

Remember that spiders only crawl over text, so you might want to focus on textual content. The more relevant your content and keywords are to your niche, the more that spiders will suggest your content to the users (as a hit).

3. Search engines won’t delete you from the index—unless you break rules
Companies that offer your submission services often instill fear, saying that search engines will delete your site from their indices unless you submit your website over and over. This isn’t true.

Search engines will not delete your website unless you their break rules and the terms you’ve agreed on. The best search engines actually penalize websites that repeatedly submit themselves. In effect, by purchasing the services of submission companies, you set up your site for being banned.

4. Your money is better spent on actual site optimization
The Internet and your market consistently fluctuate and keeping up with both could be challenging. However, if you concentrate all your efforts and resources on the foundations of Internet marketing, you’ll have less and less to do as time passes—without the monthly bills of submission companies.

Content and link building are two of the most important aspects of successful Internet marketing and SEO. Getting the hang of these plus consistent updates will make you rank higher. Moreover, getting to know your market as best as you can will definitely make everything easier.

5. Search engine submission services charge you for nothing else but luck

You’re better off spending the same amount at the lottery.

5 Blogging Tips to Rake in Comments

Blogs are there to be read by the public. Of course, if your blog is of a particular category, you’d want to attract a specific type of readership. The best way to know how your blog is doing is through the trail of comments that people leave you. Preferably, these people are the ones that you’re writing for in the first place.

There will definitely be a good mix of positive and negative comments. This is perfectly fine, as even award-winning writers get mixed reviews. The most important thing is you have some sort of feedback as opposed to none.

Below are 5 tips to help your blog encourage your readers to post comments. Positive or otherwise, remember to interact graciously so that people will see that there’s someone tangible and real behind the URL.

1. Have fantastic content
Like websites, content make up 90% of any blog. Search engine spiders also crawl over blogs and they pull up the ones most relevant to a particular user query. This is why blogs with focused content become the most profitable and the most popular because they easily establish credibility with people and search engines.

As you write each blog entry, you have to keep your readers in mind. How should you sound and what language should you use? The type of words that you use is also important—including keywords. The more niche-exclusive your keywords are, the better it is for your blog’s search engine rankings.

2. Don’t be boring: Writing is an art
You are writing for a set audience, and they better like it. Writing is an art, but the good news is, you don’t have to win a Pulitzer to do well in your blog.

Make sure that your content is organized, and that your grammar is at the very least acceptable if not perfect. Check for spelling errors, but leave uncorrected the words that your readers misspell all the time. This is for search engine purposes.

3. Visit other relevant blogs and leave them comments
Visit popular blogs in your category and learn a thing or two from them. However, do NOT copy—copying will get you into legal trouble and it will ruin your reputation. Check out other blogs’ writing style and the tone that they use. Also take a peek at people’s comments on these blogs to know what they like and what they don’t.

It’s a good idea to make yourself visible in other blogs via commenting, as long as your inputs are relevant and helpful. Put links of these popular blogs in yours as this can encourage higher-ranking blogs to include you on their blogroll.

4. Interact with the people who actually gave you comments
Reply accordingly when people leave you comments. Thank them for positive feedback and assure them that you will continue to do your best. Consider their suggestions. You don’t have to apply all of them, but promise to give them some thought.

5. Accept constructive criticism
Other people might have difficulty putting things nicely, so their comments end up negative and even hurtful. This is okay, as long as you train yourself to take these as constructive criticism. Thank them for their time and tell them that you’re always finding ways to improve.

3 Steps to Successful Keyword Optimization

Step 1: Determine which keywords to focus on

Optimizing your website for search engines relies heavily on the keywords you choose. There is no perfect way to choosing the right keywords because the keywords you will optimize for depends on both your target market and your brand.

Figure out how your target market searches for your category: your competitors and your brand. Find out how they talk about you to their peers, and which aspects of similar brands are most important to them. You can make use of different online forums to do research. If you can, it is recommended that you seek the help of professional market researchers so that you make fewer mistakes.

Step 2: Determine your content

Textual content is the life of your website. Of course, the content has to serve your brand, but you should focus more on what customers need to know and what interests them. Write your content around those while naturally incorporating your brand. The idea is to pay attention to them while subtly telling them that how your brand can help them with their needs.

After you determine the keywords and key phrases you want to use, make sure you integrate them naturally into your content. Search engines employ search engine spiders to crawl over web page text and pull up the pages with text corresponding to a user’s inquiry. However, these spiders can detect if your website is just a random collection of keywords without real, relevant content. Your website will be reported and most likely be banned and blacklisted.

There are tools online that can help you determine your website’s keyword density. The accepted density is between 3% and 8% for an entire content page. This allows you to deliver relevant content while naturally optimizing your website for the best search engines.

It is suggested that you maximize the titles and subheads to integrate keywords. Not only would this contribute to optimization, it also contributes to the overall readability and usefulness of your website.

Step 3: Be in the loop, know when to adjust

The goal is to always stay relevant and useful for your target market. Besides good articles that focus on answering needs, it is also recommended that you update your list of product and services.

It is a good idea to maintain sensitivity to shifts in your market. Interests and needs could change, and your website has to adapt if you want it to remain relevant. Regularly visiting forums and related blogs will tell you what’s in, what people are talking about, and more importantly, how they are talking about things that pertain to you and your industry.

Keywords are not static. They change as the market changes its vocabulary and its interests. Make use of available online tools to see which sets of keywords work best for your market and how changes affect visits. You have to make sure that your website is optimized for the correct set of keywords so that prospects and customers can always find you.