search engine optimisation

3 Pitfalls of Automated Social Bookmarking

3 Pitfalls of Automated Social Bookmarking

Riding on the increasing popularity of social bookmarking as a major component of online marketing, some online companies offer the services of an automated social bookmarker. For a set fee, they promise the convenience of getting your web pages bookmarked in almost...

Sitemap. Why Your Website Can’t Do Without It

Sitemap. Why Your Website Can’t Do Without It

A sitemap is a page in your website that summarises the sections in your site. It functions like an online table of contents. With the sitemap, you can organize and classify pages according to groups with clickable links. You can also make the sitemap’s link appear on...

PPC and SEO. Pros and Cons

PPC and SEO. Pros and Cons

PPC Pros The most attractive offer of pay per click or PPC is the assurance that your site appears on the first page of Google (or other search engines that offer this service but google is by far the most popular one at the time of writing). Your site appears as a...

Tips To Optimize Your Site for High Rankings at Search Engines

Tips To Optimize Your Site for High Rankings at Search Engines

Optimizing your site for SEO is very important if you would like the search engines to send you traffic. Sure, you can use short term fixes such as pay per click which will get you some traffic but when the money runs out you are back to square one. Nothing beats the...

Using Forums to Increase Site Traffic

Using Forums to Increase Site Traffic

A high ranking in search engines results is largely responsible for directing traffic to your website. While relevant and well-written content could help boost rankings, exploring back linking opportunities could allow you to spread your site all over the web to...

Rank Higher in Search Results with Niche Keywords

Rank Higher in Search Results with Niche Keywords

Search engine optimisation seeks to make a particular web page rank higher in the search engine results pages for specific keywords. The high-ranking pages are those that attract more traffic compared with the low-ranking pages for the same keywords.  Viewers...