Pay per click (PPC) is a common online marketing tool. Online advertisers bid for the keywords they want and their PPC ad appears next to the top searches that correspond to their keywords. Advertisers are charged depending on how many users click the ad. The good,...
ROI
Online Direct Marketing for Beginners
Online direct marketing is a highly targeted and measurable process. With direct marketing, you can immediately identify correlations between separate marketing efforts and your bottom line. Because direct marketing is highly targeted communications, you can save...
4 Tips for Targeted Google AdWords
Pay per click ads like Google AdWords help marketers save a lot of money. You only pay for every click that people make on your ad. On the other hand, this could be costly if not done right—you could end up paying for clicks that are irrelevant to your product. To...
3 Elements of Quality Website Traffic
The success of any SEO campaign is measured through the bottom line—meaning, if your visitors actually make a purchase. As a website owner, you need to understand that getting high traffic is not enough. For your ROI and your bottom line, your website needs to...