Tag Archives: relevant content

How Writing for SEO Can Help Your Online Business

1.    Writing for SEO naturally creates niche keyword presence in your site
Writing with an SEO objective in mind gives structure to your many brilliant Internet marketing ideas. Your desire to improve your website’s ranking naturally drives you to get to know your niche like the back of your hand.

You will be presented with a list of keywords. Remember that it is your niche market that chooses which ones you should optimize for, not you. If you listen to your market better, you will also optimize for keywords better. Going for niche keywords automatically filters the visitors of your website and leaves you with good prospects and real customers.

2.    Writing for SEO makes your website carry ONLY relevant content
Search engines rank websites according to content quality and relevance. Although search engine spiders are primarily attracted to keywords, they also check whether or not your website is informative—meaning, your website must have the correct keywords and carry good content for it to qualify for ranking.

Your content is heavily dependent on your niche. Find out what they want and need to read from your website. Regularly updating your content gives your market a reason to come back and to recommend you to their peers. Interacting with your readers keeps your content in check, making sure that every word adds value to your website.

3.    Good writing with naturally integrated keywords will earn the respect of your niche
Information and keywords must be put together in a logical manner. You have to make sense to your niche. The primary goal of creating content should be to inform. If you keep this in mind, you will naturally integrate your niche keywords into your article. This is important so that your content won’t sound like an annoying sales pitch.

Aim to communicate with your market. This is why it is very important to understand them before you start writing. Learn how they speak and how they use words to refer to certain things. The tone of your content should reflect this understanding so as not to alienate your market.

Attention to spelling and grammar will earn you points for credibility and more importantly, the respect of readers and industry critics.

4.    Good content plus SEO makes it easier for your niche to come back
Good content and SEO know-how make a very powerful website. The SEO aspect makes your website easier to find while good content makes your niche stay and come back for more.

Always exceed what is expected from you. Your visitors should always get more than what they came for, so that you rise above your competition. Your brilliant content could be replicated tomorrow. However, the added value that you give to your market would be very hard to come by.

Make your website open to market interaction. Allow people to comment on your articles and allow them to post links. Hear them out and reply when necessary to let them know that you’re taking them seriously.


How to Write Your Own Relevant Content

Successful online advertising campaigns rely heavily on relevant content. No matter how many websites are linked to you, your market won’t bother remembering you if you don’t matter to them.

Although you can always edit your content, first impressions are difficult to change.

The chances of someone visiting your site again after being disappointed are very slim, even if you have invested in a new look and better content.

Relevance means being important to a particular group of people
Being relevant online is not as easy as it sounds. In the World Wide Web, relevance means being important to a particular group of people and being recognized by search engines.

Below are three ways how you can come up with relevant online content.

Know who you’re talking to
Knowing your audience can help you a lot in crafting your content. This sets the mood and tone of your entire website and succeeding content will rely on this for consistency.

More than flashy designs, your market will appreciate a site that speaks to them as individuals.

However, people are dynamic beings. How they are today could be very different from how they will be next month. It is important to be updated on their behaviour as a group, particularly on how they react to your company or product.

Comments welcome!
Giving your market a venue to voice out their thoughts can help you get to know them. It encourages discussion that can generate a valuable insight you can apply to marketing campaigns across all media.

Your next article could very well come from a topic discussed among visitors of your website. The comments your site generates could also give you an idea which problems or questions you need to address the most.

You could even develop an entire FAQ page just for these queries.

Creating a feedback loop between you and the market can also be helpful. This could give you real-time feedback about your content. This allows you to edit immediately, to show that you are listening to them.

Google ranks sites according to their importance and the keywords used. Keep your eyes open for potential keywords from the way they refer to you and your competitors.

Incorporate these keywords into your website. Monitor their success rates and change them accordingly.

Keywords: Know them, use them
While relevant content is the lifeblood of your website, keywords pump out your site for search engine circulation.

Keyword-rich content makes the most relevant content.

Not only will your market understand and appreciate you, search engine spiders can easily look for you as well.

Although generic keywords for your product category statistically make your site rank higher, niche keywords are the ones responsible for bringing in the paying crowd—your target market. Using keywords should come naturally, precisely because you are supposed to speak the same language as your market.

It makes perfect sense to use the terms they are using and to avoid incorporating the terms used for your competitors as much as possible.