pay per click

PPC Keyword Tips: Convert Clicks to Sales

Pay per click (PPC) is a common online marketing tool. Online advertisers bid for the keywords they want and their PPC ad appears next to the top searches that correspond to their keywords. Advertisers are charged depending on how many users click the ad. The good,...

Is Your Pay Per Click Campaign Ready?

1.    Know your product’s USP It’s not enough to know your product’s attributes. If you’re selling gum, your brand’s attributes will be the same as the next Joe who sells gum. You have to know what makes your gum different...

4 Tips for Targeted Google AdWords

Pay per click ads like Google AdWords help marketers save a lot of money. You only pay for every click that people make on your ad. On the other hand, this could be costly if not done right—you could end up paying for clicks that are irrelevant to your product. To...

4 Steps to Maximize the PPC Advantage

4 Steps to Maximize the PPC Advantage

Pay per click (PPC) advertising is an integral addition to your online marketing mix. The key to getting the most out of PPC is to follow an organized process driven by consumer insights and skilful analysis of relevant metrics. Below are 4 steps you can follow to...

PPC vs PPC. The Difference Between Click and Call

PPC vs PPC. The Difference Between Click and Call

PPClick The better known between the two PPCs, pay per click is an online advertising tool geared towards increasing website visitors. Advertisers are charged an agreed rate for every user click. Pay per click ads appear next to search results. The ads are matched to...

4 Tips on Tracking AdWords to Increase Profits

4 Tips on Tracking AdWords to Increase Profits

AdWords is a service provided by Google that helps online advertisers like you to promote your websites or specific landing pages. The ads contain your company name, a short description, and a clickable link that directs users to a predetermined page in your website....

Four Tips for Pay Per Click Advertising

Four Tips for Pay Per Click Advertising

Pay per click advertising programs such as Google Adwords and Yahoo Search Marketing are very popular techniques used for online marketing, which can bring you immediate results and targeted traffic. But PPC advertising is not easy. Unless you know the tips and tricks...

Pay Per Click. Earn More, Pay Less Through Keyword Research

Pay Per Click. Earn More, Pay Less Through Keyword Research

Pay per click (PPC) is an online advertising model found in search engines and content websites. Usually, advertising expenditure is based on the number of clicks on an advertisement that leads users to the advertiser’s website. Typically, advertising on search...