Tag Archives: optimize

How Writing for SEO Can Help Your Online Business

1.    Writing for SEO naturally creates niche keyword presence in your site
Writing with an SEO objective in mind gives structure to your many brilliant Internet marketing ideas. Your desire to improve your website’s ranking naturally drives you to get to know your niche like the back of your hand.

You will be presented with a list of keywords. Remember that it is your niche market that chooses which ones you should optimize for, not you. If you listen to your market better, you will also optimize for keywords better. Going for niche keywords automatically filters the visitors of your website and leaves you with good prospects and real customers.

2.    Writing for SEO makes your website carry ONLY relevant content
Search engines rank websites according to content quality and relevance. Although search engine spiders are primarily attracted to keywords, they also check whether or not your website is informative—meaning, your website must have the correct keywords and carry good content for it to qualify for ranking.

Your content is heavily dependent on your niche. Find out what they want and need to read from your website. Regularly updating your content gives your market a reason to come back and to recommend you to their peers. Interacting with your readers keeps your content in check, making sure that every word adds value to your website.

3.    Good writing with naturally integrated keywords will earn the respect of your niche
Information and keywords must be put together in a logical manner. You have to make sense to your niche. The primary goal of creating content should be to inform. If you keep this in mind, you will naturally integrate your niche keywords into your article. This is important so that your content won’t sound like an annoying sales pitch.

Aim to communicate with your market. This is why it is very important to understand them before you start writing. Learn how they speak and how they use words to refer to certain things. The tone of your content should reflect this understanding so as not to alienate your market.

Attention to spelling and grammar will earn you points for credibility and more importantly, the respect of readers and industry critics.

4.    Good content plus SEO makes it easier for your niche to come back
Good content and SEO know-how make a very powerful website. The SEO aspect makes your website easier to find while good content makes your niche stay and come back for more.

Always exceed what is expected from you. Your visitors should always get more than what they came for, so that you rise above your competition. Your brilliant content could be replicated tomorrow. However, the added value that you give to your market would be very hard to come by.

Make your website open to market interaction. Allow people to comment on your articles and allow them to post links. Hear them out and reply when necessary to let them know that you’re taking them seriously.


How to Pick Successful AdWords

Successfully rolling out your AdWords campaign requires more than the number of placements that you can own. In fact, having your AdWords appear frequently but randomly can do you more harm than good. Pay-per-click ads charge per click—it doesn’t matter whether the click you’ve paid for translates to sales or not.

Knowing the business model of AdWords, it is important to be careful about where your ad appears and who gets to see it. Below are 5 tips that can help your AdWords appear with searches that are relevant to your niche market.

1.    Know your niche
Although AdWords are simple and affordable to execute, mistakes will surprisingly cost you dearly. This is why it is important to look into conducting market researches.

Investing on knowledge about your target market doesn’t only allow you to improve your products and services. A well-planned qualitative market research gives you a better understanding of your niche—who they are and how they think. This gives you a good idea on how they use words and how they talk about your brand and your competition. Knowing these things can help you craft better AdWords copy and bid for the best, most relevant niche keywords.

2.    Misspell
Good web content relies on relevant topics, good writing style, grammar, and spelling. However, AdWords heavily rely on niche keywords that are dictated by the users. You have to take into consideration the different possible word combinations and ways of spelling. For example, the word football can also be spelled as futbol (taking European and Latin American fans into consideration) or even as footbal (studies show that this is how people misspell the word most often).

It is also important to figure out which words are most often misspelled and how people usually spell it wrongly. For your AdWords ads, it’s okay to optimize for misspelled words, as long as the content in your landing page is relevant and of good quality.

3.    Know your competition
It is important to keep yourself updated with your competition’s web content. Based on what’s available to the public, you’ll be able to tell which words they’re optimizing for. Their keyword list could be similar to or very different from yours.

Optimizing for different keywords shouldn’t make you panic. Always go back to your consumer research. Ultimately, it is the consumer who searches for you and it is for them that you optimize your content and AdWords.

4.    Write great AdWords content

AdWords give you some space to give a short headline and a description of your offer. Writing copy for AdWords could actually be more difficult than writing for your web content because the number of words you can use is very limited.

Be concise. Find a benefit that is unique to your brand and own it. That’s what you write about.

5.    Write great web page content

Each click that you pay for should lead to great landing pages. Your AdWords deal with the awareness, your web pages do the selling. This doesn’t mean that you should write sales pitches—in fact, do not write sales pitches. Your web page content should be of value to your niche so that they have a reason to stay and find themselves browsing your online catalogue.

How to Own the Right Keywords

1.    Do qualitative market researches
Qualitative market researches do a better job of engaging the respondents. As opposed to quantitative researches, the qualitative method does not present respondents with a predetermined set of answers to choose from. This allows respondents to express themselves comfortably, often sharing more than the answers you need. This gives marketers a deeper understanding of “yes” and “no” and helps them know their market beyond product usage.

Qualitative researches are gold mines for consumer insights. Marketers can use this information to make better products and to optimize communication strategies. Online marketing relies heavily on owning the right niche keywords. Qualitative answers straight from your consumers will tell you which words are relevant to their searches.

2.    Socialize with you niche online
Your need to come up with an online marketing strategy already tells you that your niche is technologically savvy. You can bet that these people also go to other websites and spend their time socializing online. Social networks and social bookmarking networks like MySpace, Facebook and Stumbleupon host numerous registered members. Create a personal account and an account in behalf of your brand.

As your network grows, you’ll be able to identify which of these people belong to your niche. Engage them in meaningful yet entertaining discussions. Find out whose blogs they read and which forums they frequent. Actively participate in the discussions by offering relevant information. Pay attention to how these people post their opinions, and take note of the potential niche keywords.

3.    Check out your competition’s web content

The fact that you still have competition simply means that they’re not doing everything wrong. It won’t hurt to visit their web pages regularly to see what kind of content they offer. Note that this is not a suggestion to replicate their content. The objective of going through competitive content is to make sure that you aren’t behind with your niche keywords.

See how your competitors organize and write their articles. Pay attention to terms and phrases set in bold. These are the words that they’re optimizing for. Compare your keyword list with theirs and think about the differences. Don’t be scared to stick with your list if you’re confident about the research that you’ve done.

4.    Pay attention to customer feedback
This is where the comments function in your web pages comes in handy. Allowing the public to leave comments about your online content gives you an opening to engage people. If they give you praises and thank you for “the very informative article,” then you know you’re on the right track.

There will be times when readers will share their opinions and leave comments that might be slightly negative. Thank them for their thoughts and say that you’ll take them into serious consideration—and do it. Constructive criticism helps you stay on top of your game. This ensures that your content stays relevant and that the words you use always add value to your overall optimization efforts.

5.    Update your customer knowledge

Niche keywords change as soon as shifts happen to your niche, and change comes often. Periodic researches assure you that your knowledge of consumer insight is updated. Regularly logging on to forums and reading up on your competition helps you update your niche keyword list.

Google AdWords: 4 Pay-Per-Click Tips

1. DON’T put all of your related keywords in one list
Keep in mind that the goal of any search engine marketing effort is to reach the right people at the least cost. Google AdWords work with a pay-per-click business model to help your online campaign succeed. Google only charges when an interested prospect or a regular customer clicks your ad and gets redirected to your chosen landing page.

From your end, you are expected to know your market and figure out which specific keywords they use to search for your product. For example, a person looking for Nike Free running shoes will search for Nike Free and not shoes or shoes for running.

When you begin building your keyword list, remember to enlist only specific keywords. With this said, it is also recommended that you do not put all of your PPC ads in one AdGroup. Although a number of ads can run at the same time, only one ad will be shown per search; you cannot risk displaying the wrong ad. Be careful to group together ads with similar niche keywords.

2. DO include your keywords in your AdWords copy
Google AdWords automatically highlights the keywords that your ad is optimized for. It is highly recommended that you include your niche keyword in your ad’s copy so that it gets highlighted. This attracts the viewers’ attention and they can immediately decide whether this ad is something that can help them or not.

If your ad copy is vague, 2 things can happen: a) your desired target market will just ignore your ad because they don’t see anything that can help them or b) a random Internet surfer will click your ad, just to see where it leads. Either way, you lose money.

3. DO have a converting landing page
Your landing page is as important as your keywords and your AdWords copy. Search engine marketers make the usual mistake of redirecting all their ads to the company’s home page.

Take into consideration the thought process of an online market. They search for what they need using specific terms. They expect to be taken to the page that will immediately give them what they need. And then they lean towards making a purchase.

Most instances, your home page will be too vague. Redirect users to the page where the content is most relevant to the keyword that the user searched for. This will immediately tell them that you know what they’re looking for, and they’ll become more interested in what other things you have to say.

4. DO track the performance of your AdWords regularly
Online and traditional marketing campaigns work best when they are measured. Regular tracking tells you immediately whether your campaign is working or not. This way, you can constantly tweak specific elements of your campaign to match changes in the market.

Tracking protects you from realizing mistakes too late—mistakes that will cost you a lot of money. Google AdWords comes with reports that you can view regularly and an interface that is easy to navigate. It is recommended that you read more into the results as opposed to just taking the figures at face value.

Do You Use Keywords Properly in Your Website?

1. Know your market’s language
At this point, you might already have a list of keywords that you want to optimize for. These keywords could be general terms commonly used to describe your product or your category. You might be thinking that the more general the terms are, the more ground you’ll cover and the more traffic you’ll get.

It could be true that you’re getting high traffic because of generic keywords. However, have you checked how many of these translate to sales? Do they even belong to your target market?

The better you know your market’s language, the better keywords you’ll come up with. Generic keywords attract a generic audience. On the other hand, niche keywords attract your niche market. These people are the ones who will contribute to your bottom line, if you do everything else right.

Find out how your niche talks about your product and others that belong to your category. Visit related blogs, forums, and social bookmarking websites. Participate as much as you can to get more detailed information on how people use and react to certain words.

2. Optimize for words and phrases
After coming up with the list of niche keywords, you can begin to optimize your online content. You can combine the keywords in your list to form niche keyword phrases that more advanced searches use.

For example, an individual interested in owning a dog will initially search for dog for sale. The more information he finds online, the more specific his searches will become. Eventually, his search bar input could become pedigree Yorkshire Terriers with papers. Hence, you need to optimize for both words and phrases.

Although you won’t be able to read people’s minds, being prepared will require very little adjustments in the long run, as opposed to a keyword overhaul every time the market shifts.

3. Strategically place your keywords
Having a niche keyword list also helps you naturally integrate the keywords into your content. It is important that in every article you post, you maintain a conversational tone. Your market does not want to read page after page of sales pitches. They want something informative and relevant. If you can make it naturally entertaining, even better.

It is integral that your keywords appear on your title or headline, the first and the last sentences of your content. Within the body, it would help search engine spiders if you put keywords in bold or italics.

4. Check your keyword density
Keyword density measures the frequency of your keywords relative to the number of non-keywords in your content. The acceptable percentage is 3% to 8% and anything beyond that will be considered spamming by most search engines.

There are free tools online that you can use to compute for your content’s keyword density before publication.

5. Update your keywords
No matter how specific your market is, changes will still occur. The only way for your content to be consistently relevant is if you stay on top of the changes that happen to your niche market.

Regularly come up with a qualitative market research that can give you valuable consumer insight. Keep in mind tip number 1, so that your keywords will always be specific to your niche.

5 Ways to Attract Targeted Traffic

1. Optimize with article marketing
Make your brand top-of-mind by providing your niche with useful information through your online content. Article marketing is exactly that: marketing through articles. This means that your websites’ textual content does the job of creating awareness and nurturing a relationship with your niche.

Good articles that get updated give your niche a reason to visit your site regularly and to check out your online catalogue. To make sure that your content remains relevant, do periodic researches on your niche to find out what issues are important to them and relate these issues to your brand.

2. Video and channel marketing
YouTube has revolutionized the way people interact and express themselves. Everything in YouTube (from the video titles, video description, down to the user profiles) is search-engine friendly. Search engine spiders are able to pull up videos and channels relevant to a keyword inquiry made on most search engines.

You can set up a YouTube channel for your brand. Make sure you write a good profile with the necessary keywords and place a link to your website. Produce quality videos that are visually appealing with relevant content. Enable others to embed your videos in their blogs or websites.

Of course, also apply the keywords when you come up with a description for each of your videos, and pick a relevant landing page to link back to. It is a good idea to add a new video on a regular basis so that your channel subscribers always have something to look forward to.

3. Build both internal and external links
Most online marketers tend to focus on building links from outside their website. Although this is effective, it is equally important to build links within your pages. When a user lands on any part of your site from an external link, it would be great if he could explore other parts of your website that are relevant to him so that he gets to know more about your brand.

4. Forum marketing
Online forums make great venues for you to build your brand’s credibility. Participating in discussions related to your brand will allow you to come up with recommendations to people’s needs and eventually solutions that your brand can provide. As people take notice and as you reply more to their posts, trust is built and you can begin leading them to your website.

When you include links in your posts, make sure that the landing page addresses the concern or is relevant to the thread. Immediately leading people to your online catalogue could make your credibility suffer.

Since you’re in the forums anyway, also keep an eye out for changing market trends and the keywords that might be useful for your article marketing.

5. Online viral marketing
Like the common cold, viral marketing begins with one amazed person and then it spreads to everyone in his network—and beyond. A funny or an incredibly informative video embedded in your site, a cool widget exclusively from your website, or a screensaver that can be customized only through your website are just some executions of viral marketing.

While creative and out-of-the-box ideas are great, keep in mind relevance and your market’s behavior.