Tag Archives: optimization

Top 5 Blogging Goals

You main objective for setting up a blog is most likely to attract the specific type of readers that you want to have. Beyond this primary objective, there are other goals that the best bloggers all strive to achieve.

These 5 blogging goals all require you to keep the big picture in mind. Your team needs to understand the value that each goal contributes to the overall success of your blog. Like websites, blogs also take time to rank high—and stay on top. These 5 goals will make optimization easier and at the same time, help you build a better and a mutually beneficial relationship with your readers.

1.    Have a stash of good content ready for posting

Having a stock of pre-written content is a very good way to avoid cramming. However, even with a good stash of pre-written content, you still have to make sure that they’re relevant and updated before you post them online.

Editing for currency and timeliness becomes easy if your writing team is clear with the focus and the communication objective of your blog. Make it a habit to check for grammar and spelling errors before publishing.

2.    Turn your readers into a community

Your reader base starts off as a bunch of regular visitors. As your writing evolves to become more targeted and more directly conversational, people will naturally find themselves making your blog a part of their daily routine.

Effective writing elicits a reaction—whether a call to action, a positive comment, or a negative comment. When you’re consistently successful at getting reactions, your readers will build themselves an online community within your blog. People are naturally social creatures whether online or not. To achieve this goal, your job is to make your writing relevant enough for people to ponder on, make them wonder out loud and ask each other questions.

3.    Earn the respect of other top bloggers

Earning the respect (and links) of fellow bloggers requires very good credibility. You have to know what you’re talking about. You content cannot be a paraphrased version of someone else’s.

Visit top ranking blogs in your category and those related to your focus. You’ll learn a lot from these. While you’re at it, leave useful and relevant comments and spark interesting, on-topic conversations with other readers.

4.    Listen and interact with readers
Never neglect your readers. Acknowledge when they post a comment, and take negative posts as constructive criticism. Have the initiative to take out spam comments so as not to annoy your readers.

Take their suggestions to heart. You don’t have to apply all of them, but do promise that you’ll take their suggestions into consideration. Thank the right people when you actually decide to apply a suggestion.

5.    Turn mistakes into lessons for improvement
Acknowledge when you’ve made a public mistake. Fix it at once if you can. If you need more time, post something that tells people when you expect to get it done. Learn from each mistake, and tell your team about it. Find out how it happened, and discuss the different ways to avoid the same problem.

 

How to Establish an Online Presence for Your Local Business

Most local businesses like yours start with a definite target market of people within the area. As business gets better and positive word of mouth reaches farther, people from different cities and states start to make their way to your neck of the woods, just so they can try your product or service.

Now that business has started to pick up, you begin to think of actual plans for advertising and marketing. Traditional advertising—TV, radio, and print—is always an option. However, the cost to hire an agency and to produce such ads can go very high. Plus, there is no guarantee that your desired market gets to see your ad. You could end up spending too much without measurable returns.

On the other hand, Internet marketing offers to keep your marketing budget in check with solutions that make your campaigns as targeted as possible. This minimizes advertising wastage and you’re sure that you only talk to the people who matter to your bottom line: prospects and already-existing clients.

As you shop around for an online solution, here are points that you should aim for with your Internet marketing campaign.

1.    Own keywords relevant to your locale

Having your business in the same area you live in makes it convenient to know your patrons. As you chat at the counter or have parties together, you’ll know how they talk and what particular words they associate with different things.

This knowledge is important as you build your keyword list. Keywords are what people use to make searches online. You want your keywords to be exactly what your clients use, so that you have the best chance of coming up on top of similar search results.

2.    Create helpful content for both locals and tourists
Now that your business is known by people beyond your area, it is important that your website content doesn’t alienate people.

You have had loyal, local website visitors, so keep up the good job. It means that the content you publish has always been relevant to them. However, you should also start coming up with content for people who live away.

An organized way to carry both types of content is to have a separate page for locals and another page for “visiting friends.” You need to invest some time to get to know your foreign/visiting market as much as you know your local market, to provide the same level of optimization for both contents.

Remember to keep your content optimized, and don’t mix up local keywords with the “away” keywords.

3.    Be generous with information
Aside from informative and entertaining articles that you’ve optimized for, it is also important to provide additional information like downloadable and printable maps, directions, and contact information on your website.

If you have a number of products or services, you can also provide a printer-friendly menu of sorts, so that people can immediately see what you have to offer.

Offering this information in appropriate website pages not only helps clients and prospects. You also make it easier for your site to be searched as there is more text content for search engine spiders to crawl over.
 

5 Things to Do While Waiting to Rank in Google

1. Rank in MSN
It requires the same optimization basics to optimize for the 3 biggest search engines. Maximize the SEO that you’ve already done with your website for Google.

While everybody—including your competition—is waiting for his website to rank in Google, it is a good idea to submit your website to MSN. The MSN marketplace isn’t as crowded as Google’s so it takes less than half the time to rank high. Although the bulk of your market remains loyal to Google, you shouldn’t alienate the handful who exclusively use MSN or those who use MSN with Google.

2. Visit top-ranking forums
Use this time to immerse yourself with your niche. Forums that host topics relevant to your website content can give you a lot of information—consumer insight, market trends, and even new niche vocabulary.

Participating in forums is an accurate way of gauging market behavior so that you can immediately tweak your website content to help speed things up with Google and for you to maintain your top position with MSN.

Moreover, being genuinely helpful and interested in what others have to say will surely up your credibility. Eventually, when you include specific links with your forum posts, people will feel better about taking a peek and giving the rest of your website a chance.

3. Visit credible blogs
Apart from forums, top-ranking blogs are also a rich source of market information. These blogs rank high due to the credibility that they already posses. If you can leave appropriate comments, do so. This shows how much interest you have for the topic, and like in the forums, you can eventually leave links when you’ve established your credibility.

The goal is to have these blogs link to your site, and you can do them a favor and have your site link to these blogs.

4. Start your own social bookmarking account
Social bookmarking has proven itself to be an important component of successful Internet marketing. Social bookmarking websites allow the public to share websites that they think are relevant or fun.

More than bookmarking your own websites, having your own social bookmarking account gives you control over which sites to share. When you’ve built a solid network, you can then start introducing your website gradually, until others bookmark them. This way, you won’t break any rules that could result to your account and your website being banned from the bookmarks.

5. Continue updating your content
Updated content is just as important as optimized content. You have to be consistently relevant and fresh to attract more search hits. Not only does this speed things up between you and Google, it also shows your niche how dedicated you are to helping them out and giving them information.

Being updated also helps you maintain a good relationship with your link network that includes blogs and other websites. Fresh content also ensures visibility in social bookmarking websites. Make sure you check for spelling and grammar errors before you publish any of your content

5 Warning Signs That You Should Walk Away from an SEO Company

While there are SEO companies that provide valuable suggestions and brilliant solutions, there are some companies out there that seek to make SEO—and the whole idea of Internet marketing—sound so complicated.

Dubious companies prey on misinformed decision makers. Starting their sales pitch with a very complicated picture of SEO, they end with attractive (yet misleading) solution packages that offer “instant rankings, thousands of visitors daily, and presence in hundreds of search engines!”

Legitimate SEO companies know that successful optimization takes time and a certain amount of discipline. They advise you on what options you have, showing you the pros and cons of each in a manner that you can understand. This is why you shouldn’t completely drop off SEO companies from your list.

To help you make informed decisions, we are sharing with you the 5 signs that warn you of bad SEO companies.

1. Promises a high keyword density
Keyword density measures the frequency of your keywords relative to the entire body of your content. Some SEO companies promise to deliver a 15% keyword density.

Note that the acceptable percentage is between 3% and 8%. Having a density higher than 8% will make search engines think that your website is just spam—all keywords and no useful content.

2. Promises a big link network in a very short period of time
SEO miracle packages also offer mass link building. Keep in mind that link building is important. It allows search engine spiders to crawl over more of your pages. Moreover, a good link network makes it easier for prospects and clients to find you.

However, link building is building your credibility online. Mass link building—without knowing who you’re linked to—can negatively affect your image. Unknowingly, you can “accidentally” get linked to sites that have illegal or questionable content. It is best to build your own links, so that you control to which sites you are associated.

3. Promises website submissions to thousands of directories or search engines
Your niche customers spend most of their time using the top 3 search engines—Google, Yahoo, and MSN. There is no need for you to spend money on other search engines or directories that your target market doesn’t even visit.

Presence in hundreds of search engines is not a determinant of improved rankings. Channel your efforts towards creating better content. Remember that spiders crawl over text. This is what matters the most.

4. Promises of getting you on the front page of all major social bookmarking websites
Social bookmarking websites are a great way to connect and interact with your market. You can receive constructive feedback and act on them immediately. BUT, there are rules and standards that you have to abide by, the foremost being not to post duplicate content.

Having others work on your social bookmarking will give you the same control problem as automated or third-party link building. Moreover, if your site has been tagged as self-promoting, you will be banned.

5. Offers unethical SEO techniques
Unethical and black hat SEO techniques will give you short-term benefits. However, your market will immediately discover your dirty tricks. You could risk being boycotted. SEO is an art that needs time and nurturing. Just give it the time it needs and you’ll soon reap the many benefits

5 Steps to Conquer Google AdWords

1. Conduct qualitative market research
Every marketing campaign, regardless of scale, should always be based on the target market. As a marketer, you come up with strategies to bridge the gap between your consumers and your brand. Communication should always be two-way.

Market research tells you what your niche considers important, relevant, and valuable. Find out what they think is worthy of their time and money.

Remember that your AdWords and your web content work hand in hand. AdWords arouse curiosity while web content creates relationships by showing your niche the value of your brand.

Before spending money and effort on AdWords and optimizing your website, make sure that you understand your market enough to come up with a niche keyword list. This will serve as your guide towards successful optimization.

2. Generate website content
After coming up with your niche keyword list, refer again to your market research analysis. Keep your eyes open for consumer issues, questions, and misconceptions—not just about your brand in particular, but about your category as a whole.

Use the information you get to generate content that will be relevant to your consumers. Give them a reason to read what you have to say and to come back. Make sure that they know you understand them and that you sincerely want to be of service—to keep them informed and help them any way you can.

Employ a conversational tone so that your web content doesn’t sound like an annoying sales pitch. Keep in mind that everything you write should add value to your brand. Feed the relationship that you already have with your niche.

3. Roll out AdWords ads
When you’re confident about your niche keyword list and your relevant website content, then it’s time to consider AdWords ads.

AdWords work with a bipolar business model—either you save a lot, or you waste an insane amount of money. How well you get your ROI (and profit) largely depends on which keywords you optimize for and who gets to see your ads.

This is another valuable application of your research. Carefully consider how your niche writes down their responses. Keep an eye out for commonly misspelled terms and consider optimizing for these words—misspelled.

Think about how you’re going to write your AdWords copy. You have very limited space and attention. Your AdWords copy should include at least a keyword integrated into your brand’s unique selling proposition. The idea is to make sense while being able to set yourself apart from your competition.

4. Determine landing pages
When people click on your AdWords, they expect to be led to a page with the information they’re looking for. This is your window of opportunity, so don’t blow it. Landing pages are just as important as your AdWords.

Make sure that you don’t have a generic landing page for all your AdWords. Unique AdWords ads should have different landing pages, depending on your AdWords copy.

5. Update
Constant market shifts affect the way people search for information online. Make sure that you’re able to keep up—regularly conduct market researches. Update your niche keyword list and re-optimize your web content and your AdWords ads accordingly.