Tag Archives: online marketing strategy

The Marketing Benefits of Social Bookmarking

Social bookmarking websites are rapidly making their way to the online marketer’s list of priority channels to tap. When used well, social bookmarking can increase your website’s traffic, which can translate to actual sales.

Social bookmarking websites strive to create online communities that enable registered users to share interesting information they find online. Similar to how you bookmark web pages using your browser’s toolbar, social bookmarking websites allow users to create online bookmarks that they can share with their network. When your web page gets bookmarked by a lot of users—or even by just a handful of socially influential users—then there is a big possibility that you will get attention.

Besides being able to get your web pages out there, here are 4 other major benefits you can get as you make social bookmarking a part of your online marketing strategy.

1.    Builds credibility for your brand
Primarily, social bookmarking websites are social communities. This means that majority of their content is user-generated. When a registered user bookmarks a web page, he gets to share the link and his opinions on what makes it cool or informative. He can even go as far as adding his own thoughts and rating the link.

This bookmark-review-rate function adds credibility to your web pages. To get on the users’ good side, make sure that your content is focused and relevant—don’t just keep talking about your brand. Keep your niche’s needs in mind as you create your content and then naturally integrate your brand.

2.    Attracts niche traffic
More often than not, a user’s social bookmarking network is composed of friends or colleagues who share the same interests with him. This means that if the user stumbles upon your web page, likes it, bookmarks it, and tells his network about it, then the people that make up his network would probably check you out.

If you have a good internal link network, these people will find themselves on other pages of your website and bookmark the pages that they like. Good content will get more of your web pages acknowledged in social bookmarks.

3.    Gives you valuable consumer insights

Making your own account gives you more control over how much of your web pages get bookmarked. You can build your own network. Even if your network starts off with your own family and friends, they’ll make you good reviews and tell their networks about you.

Eventually, your network will grow to include other people whose interests adhere to your brand. Go out of your way to socially engage these people. Talk to them and befriend them. Having a personal connection with people in your network will give you a wealth of valuable consumer insight that you can use for future product developments and improvements to your brand.

4.    Gives you fresh ideas for web page content

Reviews and comments posted by various users whether about your web pages or other web pages that belong to your product category will tell you a lot about what issues matter to them, which of their needs aren’t being addressed—including whether or not your competitors are doing a good job or not.

Use this information to come up with relevant content that has the consumer in mind. Make sure that your tone is conversational so that your pages don’t sound like sales pitches.
 

How to Own the Right Keywords

1.    Do qualitative market researches
Qualitative market researches do a better job of engaging the respondents. As opposed to quantitative researches, the qualitative method does not present respondents with a predetermined set of answers to choose from. This allows respondents to express themselves comfortably, often sharing more than the answers you need. This gives marketers a deeper understanding of “yes” and “no” and helps them know their market beyond product usage.

Qualitative researches are gold mines for consumer insights. Marketers can use this information to make better products and to optimize communication strategies. Online marketing relies heavily on owning the right niche keywords. Qualitative answers straight from your consumers will tell you which words are relevant to their searches.

2.    Socialize with you niche online
Your need to come up with an online marketing strategy already tells you that your niche is technologically savvy. You can bet that these people also go to other websites and spend their time socializing online. Social networks and social bookmarking networks like MySpace, Facebook and Stumbleupon host numerous registered members. Create a personal account and an account in behalf of your brand.

As your network grows, you’ll be able to identify which of these people belong to your niche. Engage them in meaningful yet entertaining discussions. Find out whose blogs they read and which forums they frequent. Actively participate in the discussions by offering relevant information. Pay attention to how these people post their opinions, and take note of the potential niche keywords.

3.    Check out your competition’s web content

The fact that you still have competition simply means that they’re not doing everything wrong. It won’t hurt to visit their web pages regularly to see what kind of content they offer. Note that this is not a suggestion to replicate their content. The objective of going through competitive content is to make sure that you aren’t behind with your niche keywords.

See how your competitors organize and write their articles. Pay attention to terms and phrases set in bold. These are the words that they’re optimizing for. Compare your keyword list with theirs and think about the differences. Don’t be scared to stick with your list if you’re confident about the research that you’ve done.

4.    Pay attention to customer feedback
This is where the comments function in your web pages comes in handy. Allowing the public to leave comments about your online content gives you an opening to engage people. If they give you praises and thank you for “the very informative article,” then you know you’re on the right track.

There will be times when readers will share their opinions and leave comments that might be slightly negative. Thank them for their thoughts and say that you’ll take them into serious consideration—and do it. Constructive criticism helps you stay on top of your game. This ensures that your content stays relevant and that the words you use always add value to your overall optimization efforts.

5.    Update your customer knowledge

Niche keywords change as soon as shifts happen to your niche, and change comes often. Periodic researches assure you that your knowledge of consumer insight is updated. Regularly logging on to forums and reading up on your competition helps you update your niche keyword list.