Online direct marketing is a highly targeted and measurable process. With direct marketing, you can immediately identify correlations between separate marketing efforts and your bottom line. Because direct marketing is highly targeted communications, you can save...
1. Know your product’s USP It’s not enough to know your product’s attributes. If you’re selling gum, your brand’s attributes will be the same as the next Joe who sells gum. You have to know what makes your gum different...
Search engine optimization (SEO) is the backbone of your Internet marketing campaign. The right set of keywords is integral to the success of your SEO efforts. However, your closest competitors could be optimizing for the same keywords as you are. Below are 5 tips to...
1. Make relevant and consumer-focused content Before finding ways to make your website known to the world, take a step back to really look at your web pages’ content. Check if all your articles sound like sales pitches. If they do, it would be...
Social bookmarking sites allow people to share web pages with their network. Generally, each user registers, creates his profile, and builds a list of links to web pages that he thinks is entertaining, informative, or interesting in some way. The social aspect comes...
The Google Sandbox effect is a theory that was formulated by veteran search engine marketers. Most online marketers believe that Google has an “inbox” where it stores newly registered domains. These domains are waiting for Google to check if they...
Google AdWords Google provides online advertising services to help websites promote themselves through other related sites or through the search engine results pages. Google AdWords is Google’s offering to help websites advertise through the search...
1. DON'T put all of your related keywords in one list Keep in mind that the goal of any search engine marketing effort is to reach the right people at the least cost. Google AdWords work with a pay-per-click business model to help your online campaign succeed. Google...
What is social bookmarking? Social bookmarking is a great way to follow your niche all over the web while simultaneously allowing others to follow you (representing your web page) all over the web. Here are some of the most widely known websites conducive to social...
Blogging started out more than a decade ago only as an online personal diary. The early blogs contained rambles about everyday events from normal people who are just trying to make sense of their lives and sharing their insights to family and friends. Indeed, blogging...