Tag Archives: niche traffic

The Marketing Benefits of Social Bookmarking

Social bookmarking websites are rapidly making their way to the online marketer’s list of priority channels to tap. When used well, social bookmarking can increase your website’s traffic, which can translate to actual sales.

Social bookmarking websites strive to create online communities that enable registered users to share interesting information they find online. Similar to how you bookmark web pages using your browser’s toolbar, social bookmarking websites allow users to create online bookmarks that they can share with their network. When your web page gets bookmarked by a lot of users—or even by just a handful of socially influential users—then there is a big possibility that you will get attention.

Besides being able to get your web pages out there, here are 4 other major benefits you can get as you make social bookmarking a part of your online marketing strategy.

1.    Builds credibility for your brand
Primarily, social bookmarking websites are social communities. This means that majority of their content is user-generated. When a registered user bookmarks a web page, he gets to share the link and his opinions on what makes it cool or informative. He can even go as far as adding his own thoughts and rating the link.

This bookmark-review-rate function adds credibility to your web pages. To get on the users’ good side, make sure that your content is focused and relevant—don’t just keep talking about your brand. Keep your niche’s needs in mind as you create your content and then naturally integrate your brand.

2.    Attracts niche traffic
More often than not, a user’s social bookmarking network is composed of friends or colleagues who share the same interests with him. This means that if the user stumbles upon your web page, likes it, bookmarks it, and tells his network about it, then the people that make up his network would probably check you out.

If you have a good internal link network, these people will find themselves on other pages of your website and bookmark the pages that they like. Good content will get more of your web pages acknowledged in social bookmarks.

3.    Gives you valuable consumer insights

Making your own account gives you more control over how much of your web pages get bookmarked. You can build your own network. Even if your network starts off with your own family and friends, they’ll make you good reviews and tell their networks about you.

Eventually, your network will grow to include other people whose interests adhere to your brand. Go out of your way to socially engage these people. Talk to them and befriend them. Having a personal connection with people in your network will give you a wealth of valuable consumer insight that you can use for future product developments and improvements to your brand.

4.    Gives you fresh ideas for web page content

Reviews and comments posted by various users whether about your web pages or other web pages that belong to your product category will tell you a lot about what issues matter to them, which of their needs aren’t being addressed—including whether or not your competitors are doing a good job or not.

Use this information to come up with relevant content that has the consumer in mind. Make sure that your tone is conversational so that your pages don’t sound like sales pitches.

3 Strategies for Social Bookmarking

Adding social bookmarking to your online marketing mix can be a little tricky. Like search engines, social bookmarking websites have rules that users need to follow. For most social bookmarking sites, one of the most important rules is not allowing users to use the social bookmarking site as a means to promote one particular web page or website.

This rule is often implemented to keep the mission of social bookmarking sites intact: the goal to create a community that enables an individual to share informative or entertaining resources online that are relevant to his social bookmarking network. The great thing about this rule is that it controls spamming. On the other hand, it could result to a website being banned from the bookmarks, whether or not it belongs to the user that keeps bookmarking the site.

Don’t get stuck with the idea that social bookmarking is dangerous and detrimental. When done right and according to the rules, you’d be able to reap the benefits of niche traffic streaming into your web pages.

Below are 3 strategies to help you get your web pages bookmarked.

1. Create quality web page content
Before even attempting to bookmark your own pages, ask yourself if your content is worth reading, let alone be presented for worldwide consumption. Even if the anti-spamming law doesn’t exist, people will still not visit your site when they find out that it’s a waste of time.

Coming up with good content doesn’t mean talking about your brand non-stop. It means connecting with your niche and figuring out what their issues are and what’s important to them. Find a problem that your brand can solve. Every time you create content, keep your niche in mind. Give them a reason to come to you.

2. Share your knowledge through blogs and other websites
After bookmarking a handful of your best web pages, it’s time to have others find you worthy and bookmark you. A good strategy for this is to guest-write for blogs that talk about your category. Not only does this up your credibility, it also opens another Pandora’s Box of your niche. If the content you submit is good, then you will be bookmarked. Just make sure you leave a URL that leads readers to your related web page.

In relation to expanding your reach through other’s blogs and websites, it is a good idea to bookmark the websites and blogs where you contributed. This encourages the entire community to pay it forward and bookmark you.

3. Share your knowledge through forums
Joining different forums also helps increase your chances to be bookmarked while adding to your credibility. Make sure you join topics that are related to your brand or category. Pay attention to peoples’ questions and pick out issues that only your brand can solve. Reply to these posts with helpful tips. If people respond well to your contributions, you can eventually add links to relevant pages from your website.

Check back regularly for follow-up questions and other opportunities to make your brand shine. Make as many friends as you can and if they request you to add them up as your social bookmarking friend, happily oblige!