marketing

The Marketing Benefits of Social Bookmarking

Social bookmarking websites are rapidly making their way to the online marketer’s list of priority channels to tap. When used well, social bookmarking can increase your website’s traffic, which can translate to actual sales. Social bookmarking websites...

PPC Keyword Tips: Convert Clicks to Sales

Pay per click (PPC) is a common online marketing tool. Online advertisers bid for the keywords they want and their PPC ad appears next to the top searches that correspond to their keywords. Advertisers are charged depending on how many users click the ad. The good,...

Online Direct Marketing for Beginners

Online direct marketing is a highly targeted and measurable process. With direct marketing, you can immediately identify correlations between separate marketing efforts and your bottom line. Because direct marketing is highly targeted communications, you can save...

Is Your Pay Per Click Campaign Ready?

1.    Know your product’s USP It’s not enough to know your product’s attributes. If you’re selling gum, your brand’s attributes will be the same as the next Joe who sells gum. You have to know what makes your gum different...

How to Get Traffic from Social Bookmarking Sites

Social bookmarking sites allow people to share web pages with their network. Generally, each user registers, creates his profile, and builds a list of links to web pages that he thinks is entertaining, informative, or interesting in some way. The social aspect comes...

How a Blog Can Help Your Business

Businesses are beginning to realize that a website isn’t enough to make a powerful online presence. Marketers have started to include blogging as a vital part of their online marketing mix. There are still some businesses out there that aren’t clear on how...

5 Tips for Your Blogging Success

The most successful blogs have remained on top for so long due to strong foundations. They knew what they wanted to achieve and they never got distracted. Most of these blogs never invested that much time and effort with aesthetics. They just nailed the basics and...