Tag Archives: marketing campaign

Online Direct Marketing for Beginners

Online direct marketing is a highly targeted and measurable process. With direct marketing, you can immediately identify correlations between separate marketing efforts and your bottom line.

Because direct marketing is highly targeted communications, you can save money by testing different online direct marketing ideas to different groups of your target market. This tells you which idea works best and that’s the one you roll out on a bigger scale.

Although online direct marketing is similar to its offline counterpart, having technology as your medium allows infinite creative possibilities for your execution and offers better organization of your data.

Below are 5 essential steps towards making your online direct marketing campaign generate ROI and increase your bottom line.

1.    Acquire
The key principle behind direct marketing is only talking to the people you want to talk to. This assumes that you already know your niche and you already know what you want to tell them.

Most marketers see their target market as just that—a group of people within their desired market. As a discipline, direct marketing challenges marketers to see their niche as individuals. As opposed to billboards or TVCs whose success relies on traditional marketing (the more pairs of eyes the better), direct marketing seeks to reel in high-value individuals (the few who actually make an impact on your sales because of their loyalty and voluntary advocacy).

Marketing research is essential to find these high-value individuals. In which States are they? Which dealers do they frequent? Would they prefer to receive emails or text messages? Besides their names, all of these form part of your data acquisition. Give them a reason to share with you their online contact information.

2.    Communicate

Now that you know whom to talk to and how you can get to them, it’s time to figure out what to say and how to say it.

Similar to coming up with relevant web page content, direct marketing calls for the same attention when crafting your message. The recipient of your online direct marketing effort should feel that you’re talking to him as an individual.

Personalize each message as much as you can, depending on the data you’ve gathered. Use his first name. Find out which of your products he likes. Talk about that product instead of immediately cross selling.

3.    Close the feedback loop

Allowing your niche to respond to your online direct marketing efforts can seal you the deal. Encourage them to talk back. Let your niche know that you genuinely care about what they feel and what they have to say.

Use this opportunity to give individual replies to the feedback you’ve received, based on individual preferences, needs, and issues. Store these details in your database for reference and tracking.

4.    Update

Make sure that your database is always updated. Your list of names has no use if the email addresses or their SMS numbers have already changed. With every material that you send, you can include a link that directs them to a page where they can update their profiles if they wish to continue receiving material from you. You can also do the updates yourself when you reply to their feedback.


Internet Marketing: 5 SEO Success Tips

Search engine optimization (SEO) is the backbone of your Internet marketing campaign. The right set of keywords is integral to the success of your SEO efforts. However, your closest competitors could be optimizing for the same keywords as you are.

Below are 5 tips to give your niche keywords a big edge against your competition. You must also remember to stay focused on your market and stay on top of changing market trends.

1.    Make sure no internal links are broken
A fantastic looking website won’t go far without legs. Internal links are definitely a valuable element of successful websites. A good internal links system carries each visitor throughout your entire website.

The better you maintain your zero-broken link count, the better your visitors will feel about your website and the longer they’ll stay and browse. Moreover, a functioning internal links system makes it easier for your market to quickly get to what they need and share the information with their friends and peers.

2.    Combine links with the correct landing pages
Working links take your visitors around, but it’s up to you to make sure that visitors are taken to the right pages. Tagging each article will help a lot. However, linking your anchor texts to the right pages can be more challenging.

If you take the anchor texts at face value, there would definitely be a lot of articles that you can choose to link. Mastery of your content is important. Take the context of your article into consideration when you do your links. Linked pages should provide a continuous flow of relevant information to your visitors.

3.    Update your content

You cannot, must not, run out of pages to link. Don’t let your audience go around in circles. If you stop giving them the information they need, they stop coming back. Your well of content shouldn’t run dry.

Set a schedule for yourself or for your writer. The ideal gap between updates is a week. However, if the industry you belong to (like technology and gadgets) requires more frequent updates, by all means, feed your public.

4.    Take care of your external links network

A strong external links network effectively grabs the attention of your desired market. Word-of-mouth advertising on blogs and social networking sites all contribute to a more credible review of your website.

Maintaining forum accounts that host topics relevant to your website is also a good idea. After a while of actively and relevantly sharing your ideas with the forum crowd, you can begin leaving links to specific pages of your website—making internal and external links equally important.

5.    Stay in touch with your niche

Staying in constant communication with your niche doesn’t mean pestering them with spam. Making your website content open to public comments is an easy way to get started.

Moreover, exploring social bookmarking websites and commenting on related blogs also works wonders for your online presence. Checking in regularly with your audience allows you to keep abreast with market changes, and you can tweak your campaigns accordingly.