Tag Archives: keyword density

Top 5 Qualities of Your Ideal SEO Consultant

You’ve done your research and you can’t wait to get your Internet marketing campaign rolling. At this time, you already have clear goals of what you’d like your online campaign to achieve for your business. You’re in the market for a brilliant SEO consultant who can execute your plans, help you achieve your objective, and give you ROI.

With enough initial information, you’ll be able to tell the scam-SEO services from the legitimate SEO consultancy firms. Choosing the best firm for you is the critical step.

All good SEO companies offer the same basic services. It’s the quality of relationship they build with you and your business that adds value to their technical know-how. Below are the 5 most important qualities that your chosen SEO consultant must have before you sign up.

1.    Must be willing to learn about your business

After a short introduction of your business, it is always a good sign that the SEO consultant immediately asks a series of questions about your market and shows a keen interest on your business and marketing objectives.

A brilliant SEO consultant knows that his optimization efforts begin and end with your consumer. The more he gets to know your niche market, the better the solutions he can offer your business.

2.    Must know the value of market research and data analysis

Your SEO consultant should be able to appreciate the value of market research and to translate consumer insights into optimization tools.

Successful keywords and high-value traffic depends on how well you sift through research information and how well your SEO consultant can apply your data to actual optimization.

3.    Must put content quality before website aesthetics

You SEO consultant may not be a very good writer, and this is fine as long as he can tell whether or not a piece of article is written for optimization or not. For him, the most important elements of your content should be:
·    Natural integration of keywords
·    Keyword density
·    Absence of duplicate content elsewhere in the web
·    Relevance
·    Tone, choice of words, and writing style

4.    Must know the rules, terms, and agreements of the top search engines

A good consultant must always have your website’s best interest as his top priority. Make sure that he does not even think of suggesting black hat SEO or other unethical methods.

He must be aware and updated of the top search engines’ rules and terms of agreements. He must make sure that you won’t accidentally do something that would result to having your website banned and blacklisted.

This requirement should extend to his knowledge of social bookmarking websites, PR sites, top blogs, and forums. Make sure that he does not risk your credibility in any way.

5.    Must be able to give you regular reports and suggest fresh ideas

Optimizing for the Internet is a continuous process. The only way to know what to do next and what else you can do is to study reports. Be sensitive to statistics and all the factors that cause fluctuations—don’t be misled by either positive or negative spikes.

Creativity is very welcome in the SEO arena. Encourage your SEO consultant to put fresh ideas on the table. An important mark of a great SEO consultant is if he can handle constructive criticism and take on the challenge of giving better options.


Do You Use Keywords Properly in Your Website?

1. Know your market’s language
At this point, you might already have a list of keywords that you want to optimize for. These keywords could be general terms commonly used to describe your product or your category. You might be thinking that the more general the terms are, the more ground you’ll cover and the more traffic you’ll get.

It could be true that you’re getting high traffic because of generic keywords. However, have you checked how many of these translate to sales? Do they even belong to your target market?

The better you know your market’s language, the better keywords you’ll come up with. Generic keywords attract a generic audience. On the other hand, niche keywords attract your niche market. These people are the ones who will contribute to your bottom line, if you do everything else right.

Find out how your niche talks about your product and others that belong to your category. Visit related blogs, forums, and social bookmarking websites. Participate as much as you can to get more detailed information on how people use and react to certain words.

2. Optimize for words and phrases
After coming up with the list of niche keywords, you can begin to optimize your online content. You can combine the keywords in your list to form niche keyword phrases that more advanced searches use.

For example, an individual interested in owning a dog will initially search for dog for sale. The more information he finds online, the more specific his searches will become. Eventually, his search bar input could become pedigree Yorkshire Terriers with papers. Hence, you need to optimize for both words and phrases.

Although you won’t be able to read people’s minds, being prepared will require very little adjustments in the long run, as opposed to a keyword overhaul every time the market shifts.

3. Strategically place your keywords
Having a niche keyword list also helps you naturally integrate the keywords into your content. It is important that in every article you post, you maintain a conversational tone. Your market does not want to read page after page of sales pitches. They want something informative and relevant. If you can make it naturally entertaining, even better.

It is integral that your keywords appear on your title or headline, the first and the last sentences of your content. Within the body, it would help search engine spiders if you put keywords in bold or italics.

4. Check your keyword density
Keyword density measures the frequency of your keywords relative to the number of non-keywords in your content. The acceptable percentage is 3% to 8% and anything beyond that will be considered spamming by most search engines.

There are free tools online that you can use to compute for your content’s keyword density before publication.

5. Update your keywords
No matter how specific your market is, changes will still occur. The only way for your content to be consistently relevant is if you stay on top of the changes that happen to your niche market.

Regularly come up with a qualitative market research that can give you valuable consumer insight. Keep in mind tip number 1, so that your keywords will always be specific to your niche.

5 Best Uses for Your Keywords

When you’ve decided on the list of keywords that you want to optimize your website for, it’s time to decide how to apply these keywords so that you can maximize the power of SEO and get on the search engine spiders’ good side.

Here is a list of the 5 best uses for your keywords.

1. Your website’s content
Your content is the most important part of your website. This is the reason people will give you their time of day. It’s easy to naturally sprinkle your keywords all over your content as long as you make good sense.

It is important to keep your niche market in mind as you write. Your keywords will be made more visible to search engine spiders if the tone of your writing suits your market and the information you provide is relevant. Remember to check your keyword density. You want to stay between 3% and 8%.

2. Your pages’ titles
Page titles appear on the topmost bar of the window. Your page titles are considered text content and search engine spiders also crawl over them.

However, make sure you don’t just put a garble of keywords on this part. Google is very strict on content relevance and it will know if your title doesn’t have anything to do with your website. You could be labeled as spam and be booted out of Google’s index.

3. Your blog entries
Maintaining your own blog that is linked to your website is a brilliant idea. This gives you more room to talk about a variety of things related to your product or service.

Less formal writing with appropriate humor is highly encouraged. Using the right keywords in your blogs also follows the keyword density rule. Having the right blog posts will get you noticed on the blog sphere and the social bookmarking websites. Keep it up and your blog will achieve good rankings, pulling your website up as well.

4. Your video description and photo captions
Videos and pictures help you get your point across and help visitors make sense of your content. However, search engine spiders only crawl over text content.

Maximize both keywords and your visual aids. Put descriptions to accompany your videos and put captions on your photos. Make sure that your photo captions are placed as separate objects. Don’t Photoshop the caption into the photo—this would make it an object file that spiders can’t crawl over.

The great thing about this is that even if your site or blog ranks lower, your video or your photo could rank first if it becomes really popular. This will pull everything up!

5. Comments and answers you leave in other blogs and forums
This is the way to spread your keywords beyond your website and blog. Commenting on other people’s blogs and sharing relevant information on forums brings attention to your expertise and people will start wanting to check you out.

If you craft your responses and posts really well, you can naturally integrate some of your keywords and search engines would be able to pull up specific posts that contain your keywords.

5 Warning Signs That You Should Walk Away from an SEO Company

While there are SEO companies that provide valuable suggestions and brilliant solutions, there are some companies out there that seek to make SEO—and the whole idea of Internet marketing—sound so complicated.

Dubious companies prey on misinformed decision makers. Starting their sales pitch with a very complicated picture of SEO, they end with attractive (yet misleading) solution packages that offer “instant rankings, thousands of visitors daily, and presence in hundreds of search engines!”

Legitimate SEO companies know that successful optimization takes time and a certain amount of discipline. They advise you on what options you have, showing you the pros and cons of each in a manner that you can understand. This is why you shouldn’t completely drop off SEO companies from your list.

To help you make informed decisions, we are sharing with you the 5 signs that warn you of bad SEO companies.

1. Promises a high keyword density
Keyword density measures the frequency of your keywords relative to the entire body of your content. Some SEO companies promise to deliver a 15% keyword density.

Note that the acceptable percentage is between 3% and 8%. Having a density higher than 8% will make search engines think that your website is just spam—all keywords and no useful content.

2. Promises a big link network in a very short period of time
SEO miracle packages also offer mass link building. Keep in mind that link building is important. It allows search engine spiders to crawl over more of your pages. Moreover, a good link network makes it easier for prospects and clients to find you.

However, link building is building your credibility online. Mass link building—without knowing who you’re linked to—can negatively affect your image. Unknowingly, you can “accidentally” get linked to sites that have illegal or questionable content. It is best to build your own links, so that you control to which sites you are associated.

3. Promises website submissions to thousands of directories or search engines
Your niche customers spend most of their time using the top 3 search engines—Google, Yahoo, and MSN. There is no need for you to spend money on other search engines or directories that your target market doesn’t even visit.

Presence in hundreds of search engines is not a determinant of improved rankings. Channel your efforts towards creating better content. Remember that spiders crawl over text. This is what matters the most.

4. Promises of getting you on the front page of all major social bookmarking websites
Social bookmarking websites are a great way to connect and interact with your market. You can receive constructive feedback and act on them immediately. BUT, there are rules and standards that you have to abide by, the foremost being not to post duplicate content.

Having others work on your social bookmarking will give you the same control problem as automated or third-party link building. Moreover, if your site has been tagged as self-promoting, you will be banned.

5. Offers unethical SEO techniques
Unethical and black hat SEO techniques will give you short-term benefits. However, your market will immediately discover your dirty tricks. You could risk being boycotted. SEO is an art that needs time and nurturing. Just give it the time it needs and you’ll soon reap the many benefits

3 Steps to Successful Keyword Optimization

Step 1: Determine which keywords to focus on

Optimizing your website for search engines relies heavily on the keywords you choose. There is no perfect way to choosing the right keywords because the keywords you will optimize for depends on both your target market and your brand.

Figure out how your target market searches for your category: your competitors and your brand. Find out how they talk about you to their peers, and which aspects of similar brands are most important to them. You can make use of different online forums to do research. If you can, it is recommended that you seek the help of professional market researchers so that you make fewer mistakes.

Step 2: Determine your content

Textual content is the life of your website. Of course, the content has to serve your brand, but you should focus more on what customers need to know and what interests them. Write your content around those while naturally incorporating your brand. The idea is to pay attention to them while subtly telling them that how your brand can help them with their needs.

After you determine the keywords and key phrases you want to use, make sure you integrate them naturally into your content. Search engines employ search engine spiders to crawl over web page text and pull up the pages with text corresponding to a user’s inquiry. However, these spiders can detect if your website is just a random collection of keywords without real, relevant content. Your website will be reported and most likely be banned and blacklisted.

There are tools online that can help you determine your website’s keyword density. The accepted density is between 3% and 8% for an entire content page. This allows you to deliver relevant content while naturally optimizing your website for the best search engines.

It is suggested that you maximize the titles and subheads to integrate keywords. Not only would this contribute to optimization, it also contributes to the overall readability and usefulness of your website.

Step 3: Be in the loop, know when to adjust

The goal is to always stay relevant and useful for your target market. Besides good articles that focus on answering needs, it is also recommended that you update your list of product and services.

It is a good idea to maintain sensitivity to shifts in your market. Interests and needs could change, and your website has to adapt if you want it to remain relevant. Regularly visiting forums and related blogs will tell you what’s in, what people are talking about, and more importantly, how they are talking about things that pertain to you and your industry.

Keywords are not static. They change as the market changes its vocabulary and its interests. Make use of available online tools to see which sets of keywords work best for your market and how changes affect visits. You have to make sure that your website is optimized for the correct set of keywords so that prospects and customers can always find you.

What is Keyword Density?

Keyword density indicates the number of times a particular keyword or key phrase appears in certain parts of your webpage, including the headline and the body.

Ideally, your content should include as many relevant keywords as it can. However, doing so could ruin the flow of your sentences and could end up reading unnaturally. This could eventually make your client look for another site that they can read better.

The best search engines employ search engine spiders to crawl over website contents and pull up pages and websites with keywords that correspond to the inquiry. The spiders can tell if your keyword density is unnaturally high, and your site will be reported to the search engine administrators. If they find that your website is just a flood of keywords without useful content, your website could end up being banned or black-listed.

Keyword density to your advantage
There are keyword density analysers that are available online. These analysers compute for your content’s keyword density. They work with different matrices but in the end, they all tell you when you’re using keywords a little too much. Generally, the acceptable percentage of keyword density for your entire webpage is between 3% and 8% in relation to the other non-keyword contents.

Having just the right keyword density makes you searchable without sacrificing the quality of your text content. Although keywords put in a lot of work for your website, the real moneymaker is well-written, relevant content.

When customers feel that you take the time to talk to them and address things that are important to them (in relation to your brand or product), then they’ll appreciate you more and reward you with their loyalty. And if they really like you, they’ll even tell their friends to give you a visit and check out what you have to offer.

Keyword Variations
In order for you to evenly spread keywords without making your content lose its flow, you can find ways to vary your keywords. If your chosen keyword is a noun, you could explore using its other forms: adjective, verb, and adverb.

It would also be useful if you come up with other relevant terms and create a set of keyword phrases, to give you more flexibility when writing content. This also allows your website to come up when users search with variations of your keywords or with other related terms.

Other ways to Integrate Keywords
Remember that content quality is still your primary concern. With good research and brilliant writing, it shouldn’t be difficult to naturally integrate keywords and keyword phrases without hard-selling. It is a good idea to include a space to accommodate visitors’ comments where you can also give your response. You can naturally include your keyword in your responses. Your visitors will also inevitably bring up your keywords in their messages.

You can make use of your content title and subheads to accommodate keywords. A good title and well-placed subheads will also make your website content more pleasant to read.