Google AdWords

Is Your Pay Per Click Campaign Ready?

1.    Know your product’s USP It’s not enough to know your product’s attributes. If you’re selling gum, your brand’s attributes will be the same as the next Joe who sells gum. You have to know what makes your gum different...

Google AdWords: Increase Site Traffic in 4 Steps

Google AdWords   Google provides online advertising services to help websites promote themselves through other related sites or through the search engine results pages. Google AdWords is Google’s offering to help websites advertise through the search...

Google AdWords: 4 Pay-Per-Click Tips

1. DON'T put all of your related keywords in one list Keep in mind that the goal of any search engine marketing effort is to reach the right people at the least cost. Google AdWords work with a pay-per-click business model to help your online campaign succeed. Google...

5 Steps to Conquer Google AdWords

1. Conduct qualitative market research Every marketing campaign, regardless of scale, should always be based on the target market. As a marketer, you come up with strategies to bridge the gap between your consumers and your brand. Communication should always be...

4 Tips for Targeted Google AdWords

Pay per click ads like Google AdWords help marketers save a lot of money. You only pay for every click that people make on your ad. On the other hand, this could be costly if not done right—you could end up paying for clicks that are irrelevant to your product. To...

4 Tips on Tracking AdWords to Increase Profits

4 Tips on Tracking AdWords to Increase Profits

AdWords is a service provided by Google that helps online advertisers like you to promote your websites or specific landing pages. The ads contain your company name, a short description, and a clickable link that directs users to a predetermined page in your website....

Pay Per Click. Earn More, Pay Less Through Keyword Research

Pay Per Click. Earn More, Pay Less Through Keyword Research

Pay per click (PPC) is an online advertising model found in search engines and content websites. Usually, advertising expenditure is based on the number of clicks on an advertisement that leads users to the advertiser’s website. Typically, advertising on search...