Tag Archives: craig edmonds

Useful Google Search Bar Tricks

Google provides many tools which can give you great information about the status of your site on their search engine as well as getting stock quotes, maps plus much more.

For example, if you wanted to see how many pages your site has listed on google, you would type into the google search bar the following:

site:craig-edmonds.com

Here are some more handy tricks to get information about your site from google.

Just replace url with your page and domain with your domain name like I have done in the example above.

These first two would probably be the main two google tricks that you would use

  • link:url or domain displays other pages with links to the url.
  • site:domain shows all listed pages for that domain.

These google tricks are a little more for the advanced user and more seo oriented, especially if you are doing some in depth research into your domain name and keywords.

  • related:url same as “what is related” on serps.
  • allinurl: shows pages with all terms in the url.
  • inurl: like allinurl, but only for the next query word.
  • allintitle: shows only results with terms in title.
  • intitle: similar to allintitle, but only for the next word. “intitle:craig edmonds google” finds only pages with craig edmonds in the title, and google anywhere on the page.
  • cache:url will show the Google version of the passed url.
  • info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
  • allintext: searches only within text of pages, but not in the links or page title
  • allinlinks: searches only within links, not text or title

Here are some other nifty little shortcuts you can use on the google search bar. The define shortcut is great for finding out the meaning of words.

  • define: will give you the meaning of a word or phrase
  • spell: will spell check your query and search for it.
  • stocks: will lookup the search query in a stock index.
  • filetype: will restrict searches to that filetype. “-filetype:pdf” to remove Adobe PDF files.
  • maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
  • phone: enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and post code)

Tips To Optimize Your Site for High Rankings at Search Engines

Optimizing your site for SEO is very important if you would like the search engines to send you traffic.

Sure, you can use short term fixes such as pay per click which will get you some traffic but when the money runs out you are back to square one.

Nothing beats the long term value of organic, natural seo.

You should know that organic, search engine traffic is the best kind of traffic because usually the visitors are people who have a genuine interest in your product because they have searched for your site by typing in specific keywords in a search engine.

They are more likely to buy your product or click on your ads which of course in turn makes you money.

SEO is complicated, there is no doubt about that and these tips are a really basic guide not a complete solution to seo success but saying that, you can have moderate success just by applying these basic fundamentals.

We will assume that you already have your site ready with the relevant content and that you have done some keyword research in advance.

Step 1: Optimize the Web Site.
First of all, you should start by optimizing your web site pages.

Optimizing your web site pages includes making sure that you have the correct tags on your pages, the correct keywords you are aiming for and most importantly relevant content.

When optimizing a page you should always start by including the main keywords in the meta title. You should usually go for a maximum of 3 keywords per page.

If your page has more than one keyword or phrase feel free to separate them by using the | tag.

Usually it’s a good idea to enter some details for the meta description and meta keywords. Some SEO professionals will poo poo you and say that its not important, but hey it does not hurt either and its better to be safe than sorry.

H1 tags on your page
After you have done the meta titles and meta keywords you need to make it easier for search engine spiders to read your keywords within the body of the page starting with the page title.

That is done by including a <h1> tag. To optimize your site with <h1> tags you need to open the file with the source code for the site and include <h1> tags around your title of the page which will be in the content.

<h1>Your Title with Keywords</h1>.

Notice that we use the / – end tag to close the <h1> tags.

Congratulations you’ve made your first step in optimizing your webpage for search engines!

Bold Text on Your Keyword is very Important
The second important factor in SEO is using bold text. Bold text instructs the search engines as to which keywords your page is concentrating on. If you use a CMS like wordpress or blogger they will offer to make your text bold when writing an article.

If you are using source code you can make your text bold by using the <strong> tag.

Craig Edmonds knows about <strong>Internet Marketing</strong >.

You see what I did there? I highlighted in bold the words “Internet Marketing” and again we have used the / end tag at the end of the “strong” tag.

Try to use bold text where the keywords you want to rank well for are included in the article.

Try to include your main keyword at least 6 times in the body of your content making sure the keywords are in bold.

Step 2. Make Use of Site Maps
You will need to create a sitemap for your site. That will make the search engines job a lot  easier to read the content on your site and it will help you rank better.

Creating your sitemap is easy and there are many guides and articles on how it can be done

Site maps can be created in various different ways so the best I can tell you is just google “creating a sitemap” and read one of the guides.

It shouldn’t take you much time.

Step 3. Create a robots.txt file
After the meta tags, h1, keywords and sitemap are done we need to go to the next level.

We will need to create a robots.txt file for the site.

Robots.txt page are used by search engines like google to index your site content.

More about this can be found at http://www.robotstxt.org.

The above site will help you add a file like this on your site, and it will make reading for search engines easier which basically increases your rankings above the sites without a robots.txt page.

Step 4. Link Building.
The final step in optimizing your site for SEO is link building. Not only do links help you increase your rankings (SERPS) but it will increase your page rank.

When linking to your site you should request that the sites that link to it to use anchor text that matches your keywords.

If your site’s keywords are aimed at “weight loss” then having links coming back to your site with “how to paint walls” is not going to help. The same can be said about a site link which simply says “Click Here”. Its is not doing you any great favors.

Instead, “weight loss tips” in the anchor text coming back to your site would do much better.

To link to your pages use this code

<a href=”YOUR SITE URL” title=”YOUR KEYWORD(S)”>YOUR ANCHOR TEXT</a>

Of course don’t forget to edit the site url and anchor text to fit your site.

How to Get Links in the First Place
You can do link building on many ways.

For example there are a blogs that displays links for top commentators. You just visit a blog site, take a few minutes of your time to comment and you will usually be able to include a web site url in your post which will result in a back link.

Try to post on blogs that use the do-follow rule. Just a quick search on google for “do follow blogs” will show you a few of them.

Another way to gain back links is doing directory submissions. If you visit directories, either local or global, you can usually submit your web site for a small fee.

Forums are also a great source of back links. Usually you can include a link back to your site in your forum signature.

There are thousands of ways to gets back links and these are just a couple of them. A quick online search will offer you many articles and guides on how to get back links.

Google Page Rank is an Integral part of Link Building
Nobody knows page rank as good as google because they invented page rank!

Pagerank is a google rating scale from 0-10. 0 being the lowest score on the scale and 10 being the highest. To view the page rank of a site you need to have the google toolbar installed.

See toolbar.google.com

Its imperative to understand the importance of back links from sites with different Page Ranks.

For example, 1 link from a PR6 page will do the same job as 50 links from sites with PR0-3 pages.

You should note that this is an example not an exact calculation but it does demonstrate that you should aim to get your link on sites with higher page rank.

High Page Rank = Higher Quality

With Page rank and link building its more about quality than quantity. You could spend months getting hundreds of links on low page rank sites, when you could have spent a week getting a couple of links on higher page rank sites.

LinkedIn.com. Linking You to the Benefits of SEO

As a business-oriented social networking service, LinkedIn.com allows individuals to create profiles that look a lot like résumés. What makes LinkedIn better is that it give its more than 24 million users the advantage of getting noticed a lot faster, getting credible online recommendations, and getting credible referrals for ventures, supplier requirements and job offers.

LinkedIn is the next-generation calling card that can be accessed by more than 3.2 million individuals every month.

Take Advantage of the SEO opportunites given by LinkedIN
Being one of 24 million profiles, getting noticed could be a challenge. Taking advantage of the Search Engine Optimization (SEO) opportunities at LinkedIn, you can make your profile more visible. In order for you to successfully market yourself and your capabilities through SEO, three major LinkedIn aspects require your attention.

Do not be the missing link
While editing your LinkedIn profile page, you will notice that the interface allows you to add three links to other sites which could be your blog, your company website, or your online portfolio.

Make use of this feature wisely, as these links are openly available to search engine spiders, as is everything else on your profile page. I suggest selecting “Other” such that you can add relevant text anchors to your links rather than use the defaults provided by LinkedIn.

This way, your page rank and popularity will increase as search engine spiders allow public access to view your profile. You have to make sure that you have set your profile to allow these links to be publicly displayed.

Socialize intelligently, add value
Similar to Yahoo! Answers, LinkedIn allows public access to a question and answer forum. While reading through is granted to everyone, posting of questions and answers are limited to LinkedIn users.

This way, real people are given the credit they are due, and users can keep track of responses.

Search engine spiders can follow and retrieve an entire thread. Therefore, your questions and your answers should demonstrate your expertise and display your company’s website.

Also, look out for an appropriate opportunity to drive traffic to your profile or your company’s website. Be as specific as possible in your posts for search engine optimization.

Make them remember who you are
Your public profile is your new calling card. And just like a calling card, your profile can be seen, indexed and visited over and over via returns from search results.

The higher your site ranks, the better chances you have of being seen. The information fields in LinkedIn help you maximize the content over which you have control, as every word you put could be potential search results.

You can make your profile rich in keywords by intelligently incorporating words that are related to your expertise, your brand, your company, and even other sites where you wish to be found.

While it is important to focus on in-page content, it is also wise to spread yourself around other websites that could direct others to your LinkedIn profile.

Reference Web Sites

Linkedin.com
http://www.linkedin.com

Craig Edmonds Linked In Profile
http://linkedin.craig-edmonds.com

Google Chrome

Fed up with Firefox? What about Erratic Explorer?

Well, Google has just announced the availability of their new web browser called Google Chrome and you can download it from the link below.

http://www.google.com/chrome/

Before I go on, please have a look at the 40 page comic which shows the development of the browser and explains the concept and development and why this is a new generation browser.
http://www.google.com/googlebooks/chrome/index.html

Google Chrome features a simple and intuitive user interface and an entirely new architecture designed for speed, security, and stability.

I have just downloaded and installed and its a mightily fast web browser with hardly any clutter that you usually find on the other browsers.

I think the IE and Firefox days are numbered my friends!

I am sure that it being a google product that it has many clever features but a couple that stood out right away are the ones below.

Incognito Mode
What a brilliant idea! You can choose to open a browser window which basically deletes all traces of cookies or browsing history when you close it down.

Google says that this is a great mode when you want to plan surprises like gifts or birthdays.

Yeah right, the ability to surf porn without your wife catching you more like!

Google Chrome Incognito Mode

Google Chrome Incognito Mode


Auto Complete

The browser has an address bar with auto-completion features. Called ’omnibox’, Google says it offers search suggestions, top pages you’ve visited, pages you didn’t visit but which are popular and more.

The omnibox (“omni” is a prefix meaning “all”, as in “omniscient” – “all-knowing”) also lets you enter e.g. “digital camera” if the title of the page you visited was “Canon Digital Camera”.

Additionally, the omnibox lets you search a website of which it captured the search box; you need to type the site’s name into the address bar, like “craig edmonds”, and then hit the tab key and enter your search keywords.

Click the image below to see a screenshot

Google Chrome Auto Complete

Google Chrome Auto Complete

At the time of writing, Google Chrome is in Beta but straight off the press it seems like a great little browser and I am sure there will be alot of features that will be integrated into it.

Watch this space!

Social Networking

For a very long time, until recently, I was always sceptical about social networking sites such as Linked In.

However I discovered that these types of sites are powerful and free ways of giving your web site and blog additional search engine fodder.

For example, on LinkedIn you can add 3 url’s to your profile and if you optimise them enough, they can provide you with excellent back links to your own web site.

So in addition to being a great way to network with others, its also a handy tool for some free backlinks.

Check out my LinkedIn Profile at Craig Edmonds on Linked In