Tag Archives: blogging

Top 5 Blogging Goals

You main objective for setting up a blog is most likely to attract the specific type of readers that you want to have. Beyond this primary objective, there are other goals that the best bloggers all strive to achieve.

These 5 blogging goals all require you to keep the big picture in mind. Your team needs to understand the value that each goal contributes to the overall success of your blog. Like websites, blogs also take time to rank high—and stay on top. These 5 goals will make optimization easier and at the same time, help you build a better and a mutually beneficial relationship with your readers.

1.    Have a stash of good content ready for posting

Having a stock of pre-written content is a very good way to avoid cramming. However, even with a good stash of pre-written content, you still have to make sure that they’re relevant and updated before you post them online.

Editing for currency and timeliness becomes easy if your writing team is clear with the focus and the communication objective of your blog. Make it a habit to check for grammar and spelling errors before publishing.

2.    Turn your readers into a community

Your reader base starts off as a bunch of regular visitors. As your writing evolves to become more targeted and more directly conversational, people will naturally find themselves making your blog a part of their daily routine.

Effective writing elicits a reaction—whether a call to action, a positive comment, or a negative comment. When you’re consistently successful at getting reactions, your readers will build themselves an online community within your blog. People are naturally social creatures whether online or not. To achieve this goal, your job is to make your writing relevant enough for people to ponder on, make them wonder out loud and ask each other questions.

3.    Earn the respect of other top bloggers

Earning the respect (and links) of fellow bloggers requires very good credibility. You have to know what you’re talking about. You content cannot be a paraphrased version of someone else’s.

Visit top ranking blogs in your category and those related to your focus. You’ll learn a lot from these. While you’re at it, leave useful and relevant comments and spark interesting, on-topic conversations with other readers.

4.    Listen and interact with readers
Never neglect your readers. Acknowledge when they post a comment, and take negative posts as constructive criticism. Have the initiative to take out spam comments so as not to annoy your readers.

Take their suggestions to heart. You don’t have to apply all of them, but do promise that you’ll take their suggestions into consideration. Thank the right people when you actually decide to apply a suggestion.

5.    Turn mistakes into lessons for improvement
Acknowledge when you’ve made a public mistake. Fix it at once if you can. If you need more time, post something that tells people when you expect to get it done. Learn from each mistake, and tell your team about it. Find out how it happened, and discuss the different ways to avoid the same problem.


How a Blog Can Help Your Business

Businesses are beginning to realize that a website isn’t enough to make a powerful online presence. Marketers have started to include blogging as a vital part of their online marketing mix.

There are still some businesses out there that aren’t clear on how blogs can help them. They simply came up with a blog, not knowing how to make it work to their favor. Blogs are highly versatile tools that are capable of executing the different aspects of marketing—from the basic market researches down to creative guerrilla marketing, blogs offer businesses a lot of breakthrough opportunities.

Below are 5 of the most practical ways in which a blog can help your online business.

1.    Blogs make it easier to create relationships with your market

Publishing a blog makes it easier to give your brand a personality. Your blog allows people to directly interact with your brand, and they expect some sort of reply or acknowledgement that someone in your company has received and read their messages.

Maintaining this feedback loop allows you to keep an eye on your market and gives you a better conversion rate of prospects to loyal clients.

2.    Blogs attract fresh insights and inform you of new category trends
As you keep communication lines open for your blog readers, you will inevitably collect fresh insights and interesting suggestions. The beauty of this is that you don’t need to pay anyone to talk to the consumers for you, but you still get the information straight from the primary source.

It’s now up to you how you organize the information that you’ve gathered; make them work towards your advantage. You can take it a step further and cross check your data. Visit blogs of your competition and see what their blogs’ visitors have to say in the comments section. Doing so would definitely give you a better view of your marketplace.

3.    Blogs allow you to test your market before a full launch

Before fully launching an ad or any creative promo and campaign, you can execute a mini version of your plan through your blog and see how your audience responds. Suggestions and comments will pour in, giving you ideas on how you can improve and tweak it to better suit your market.

Companies spend a lot of money conducting FGDs and researches. These end up costing as much as—sometimes more than—a full-blown campaign. While blogs cannot replicate the accuracy of professional research groups, they can work well for a lot of market-driven studies.

4.    Blogs help you spread yourself online
The blog sphere thrives on an amazing link network. Bloggers are usually fine with linking fellow bloggers that they find interesting. It pays to befriend top-ranking blogs in your category and those that belong in other related categories.

Make sure you deliver regularly updated and relevant content to keep your credibility rating high.

5.    Blogs allow you more room for creativity
Your blog can be the fun alter-ego of your corporate website. While this doesn’t mean a complete dissent from your brand’s identity, blogs allow you to close the gap between how you define your brand and how your market perceives your brand.

Business Blogging in 5 Easy Steps

Blogging for business isn’t that difficult if you get the right help and if your team is working towards the same business objective. When you decide to take the plunge, remember to devote time to planning before publishing anything that is accessible to the online public.

Unlike websites, blogs can be set up and maintained by one person. However, if we’re talking about investments, ROI and your brand, you cannot take any chances. It is critical that you lay out a strategy before doing anything.

Here are 5 important steps to help you get the ball rolling, without making detrimental mistakes.

1. Read up
Reading up doesn’t stop at How-to books and SEO manuals. Going through actual blogs will give you a better perspective of what you’re getting yourself into, and an overview of the work that a good blog requires.

Get a feel of both good and bad blogs. Read beyond the blogs in your category. Having a broader view can spark more creative integrations and ideas.

2. Get professional opinion
Although most blog platforms are simple enough to DIY, you have to remember that you’re blogging to make a profitable impact on your market. If you don’t have an SEO consultant yet, it’s time to get one. If you already have an existing website, you can get your SEO guy on-board for your blog.

It is interesting to note that there are a lot of professional bloggers out there that you can hire for consultancy.

3. Align your blog to your website’s existing SEO efforts
Alignment of all your marketing efforts—online or otherwise—is very important to preserve the value of your brand. Your blog is not an exception.

While blogs give you enough room for more unique and creative executions, you should still take the rest of your campaign into consideration. Make sure that the core message is the same despite varying delivery and executions.

4. Commission a pool of great writers
It is very important for your blog post to have just the right tone to successfully communicate with your market. The aim is for the readers to feel like you’re speaking directly to them.

One regular writer should be enough to begin. However, expanding into a pool of good writers is a great idea as varying ideas could make your blog more interesting. Make sure that your writers achieve the tone that is most effective for your readers.

Be strict with deadlines. When you promise scheduled updates, make sure that you deliver. It’s not good to repeatedly disappoint readers with delayed posts. Apologize if you can’t help a delay.

5. Track and measure
Almost all blogging platforms provide users with analytics. This requires your attention because it tells you how to make your blog successful. Each entry records people’s reactions—this is how you know what works and what doesn’t.

Be careful on how you interpret results. Don’t allow yourself to be dictated by random fluctuations. Maximize the services of your SEO consultant and hold periodic meetings dedicated to analytics.

Blog Flipping: 5 Tips to Maximize Profits

A lot of big companies have come to realize the power of blogging and what it can contribute to their bottom line. Despite this realization, a lot of companies still find it difficult to come up with their own blogs due to a lot of factors, including lack of time, lack of budget, and zero patience to learn something from scratch.

All these corporate hindrances have given rise to another Web 2.0 business—Blog Flipping.

Blog Flipping allows good bloggers to make blogs for sale. Companies are attracted to these blogs because after purchasing a functioning blog, all they have to do is update content—which they could also choose to outsource. If you want to catch the Blog Flipping wave, here are 5 things to keep in mind so that you can maximize your profits.

1. Pick a topic and stick to it
Take a look at the different industries, and zero in on the field where blogs are scarce. Next, pick an industry focus you want to blog about, and stick to that focus. This will make it easier for you to identify the best keywords for SEO. A blog with a focus fares well in search engines, because Google, MSN, and Yahoo appreciate good web content.

2. Develop focused and optimized content
Now that you’ve chosen a category to focus on, it’s time to start writing. You have to do a little studying to know more about the industry you’ve chosen. Internet users and search engines can tell if you know what you’re talking about. Moreover, blogs get ranked according to how relevant they are to the viewing public.

Your content should reflect expertise in at least one aspect of the industry you’ve chosen. Make sure that you regularly update your content so that your blog remains relevant and informative.

3. Study the audience you want your blog to attract
Make it your mission to know the target market of the business you aim to sell your blog to. This allows you to come up with better blog entries, the kind that really speaks to your market. Research on the way they talk and what jargon they use. Most importantly, know what’s important to them, and that’s what you write about.

Remember that you’re not just selling a blog with stuff in it. You can demand a higher price if the blog you’ve created comes with a following that is profitable for the interested company.

4. Build relationships with top-ranking blogs
On top of an instant blog community, you can still charge more if your blog comes with approval from other top-ranking blogs. These blogs rank high and stay on top because people already consider them authority figures. Getting their approval will rub off a little of their clout onto your blog.

Read what these blogs have to say, and learn how people react to each post. You’ll definitely get tips on how to write better and ultimately, how to attract more of the right people.

5. Auction off your work
The moment you appear on the first page of Google for the keywords your prospective clients optimized for, it’s time to auction off your blog. Make sure that bidders understand the value of the readership and the industry credibility that already come with your blog.

5 Tips for Your Blogging Success

The most successful blogs have remained on top for so long due to strong foundations. They knew what they wanted to achieve and they never got distracted. Most of these blogs never invested that much time and effort with aesthetics. They just nailed the basics and never looked back.

Here are 5 of the most important things you need to get right. The more you do these, the better you will become and the easier it will be to maintain a top spot.

1. Have a blog marketing plan
A marketing plan serves as a fantastic guide for online businesses. It gives your team something tangible to refer to when decisions need to be made.

Good marketing plans aren’t one-sided. They seek to protect both your business and your consumer—who should be the center of your focus anyway. Your marketing plan will definitely make things easier as the Internet landscape changes time and again. You’ll have data to look at, which tell you when changes need to be made.

2. Know what you want to focus on
You blog should be a vehicle to establish you as an expert in your field or category. Maximize your blog to play up on your strengths and knowledge. Credibility is the currency of the blog sphere, and the tangible manifestation of good standing is a thriving community housed in your blog.

The fast route to good credibility is to earn the approval of fellow bloggers who are at the top of their game. Check them out to learn best practices. Leave relevant comments, useful information, and thank them if they reply to your questions. When you’ve established a relationship with them, you can ask them to check out your blog, and hopefully, they’ll link you up on their blogs.

3. Research on your readers
Having a good grasp of who your readers really are will help with content generation. You start and end each post with your readers in mind. Although the message comes from you, the way you deliver your message will rely heavily on the personality and behavior of your market.

Invest in research, and make sure you conduct one periodically. Web 2.0 is composed of a fluctuating market—the only way to be effective is to keep up.

4. Optimize for the right keywords
How searchable your content will be depends on how well you choose your keywords. Your niche keyword list depends on your market research data: the insights that you’ve gathered and actual responses.

Go the extra mile and scour blogs in your category and check out how readers post their comments. Be sensitive to the words that they use, including the words they commonly misspell.

5. Track and measure
Make sure that your host can generate periodic reports. Tracking and measuring are important because these will tell you how well you’re doing. If you make changes, shifts will occur to tell you if it’s worth pursuing or not.

How Blogging Can Help Your Business

In an increasingly connected world, it is impractical for businesses not to have an online presence. The Internet provides a means of reaching a wider market than traditional media usually provides a company, and at it does so at a much more cost-effective price.

By maintaining a company website, people and businesses can remain in touch with their client base 24/7 electronically, essentially never closing their doors to customers’ orders, questions, and comments.

Why a business blog?
You already either have a team of employees who regularly maintain your website, or have outsourced this to a reliable team of web professionals.

You’re probably now wondering why you would want to maintain a business blog. Your company website already provides you with a business portal to keep your transactions ongoing with your clients wherever and whenever.

Most likely, it also provides a means for your clients to either email you or leave you messages. A blog will require that you maintain a new section of your website, or maybe a blog with another provider.

This means that you will have to come up again with new content often, something that might prove to be another expense, or at least take up your time.

Getting personal with business
A website might provide your customers with lots of useful information about your company, but a blog will lend your company a more human face.

Keeping a business blog that you maintain yourself allows you to keep in touch with your clients in a more personal way. Blogs are usually seen as glimpses into the lives of people.

A lot of people use it as their online diary. You can make your blog into a diary of your business. You can talk about your future plans, new and upcoming activities and promos.

You can include photos about your products, the people involved in your business, and even pictures of satisfied customers that you’ve befriended.

Generating interest and hits
Another advantage of keeping a separate blog is that it allows you to write about things other than those that directly pertain to your company.

You can include content that covers your niche or field of expertise. By maintaining your blog up-to-date with interesting articles, your readers are compelled to return to your blog.

By providing links to your website, or even better, integrating your blog into your main company website, people will start to read beyond your blog and follow the links that lead to your company website.

Blogging communities are also close knit. Interacting with other bloggers is important. By reading other blogs and leaving meaningful comments, other bloggers will recognize your expertise in your field, start reading your blog, and possibly bring you new business.

Go forth and blog!
A business blog may be an investment in time and effort, but the additional interest that it will generate for you and your company can prove to be well worth it.

Consider taking up blogging as part of your daily business.