Tag Archives: black hat seo

Top 5 Qualities of Your Ideal SEO Consultant

You’ve done your research and you can’t wait to get your Internet marketing campaign rolling. At this time, you already have clear goals of what you’d like your online campaign to achieve for your business. You’re in the market for a brilliant SEO consultant who can execute your plans, help you achieve your objective, and give you ROI.

With enough initial information, you’ll be able to tell the scam-SEO services from the legitimate SEO consultancy firms. Choosing the best firm for you is the critical step.

All good SEO companies offer the same basic services. It’s the quality of relationship they build with you and your business that adds value to their technical know-how. Below are the 5 most important qualities that your chosen SEO consultant must have before you sign up.

1.    Must be willing to learn about your business

After a short introduction of your business, it is always a good sign that the SEO consultant immediately asks a series of questions about your market and shows a keen interest on your business and marketing objectives.

A brilliant SEO consultant knows that his optimization efforts begin and end with your consumer. The more he gets to know your niche market, the better the solutions he can offer your business.

2.    Must know the value of market research and data analysis

Your SEO consultant should be able to appreciate the value of market research and to translate consumer insights into optimization tools.

Successful keywords and high-value traffic depends on how well you sift through research information and how well your SEO consultant can apply your data to actual optimization.

3.    Must put content quality before website aesthetics

You SEO consultant may not be a very good writer, and this is fine as long as he can tell whether or not a piece of article is written for optimization or not. For him, the most important elements of your content should be:
·    Natural integration of keywords
·    Keyword density
·    Absence of duplicate content elsewhere in the web
·    Relevance
·    Tone, choice of words, and writing style

4.    Must know the rules, terms, and agreements of the top search engines

A good consultant must always have your website’s best interest as his top priority. Make sure that he does not even think of suggesting black hat SEO or other unethical methods.

He must be aware and updated of the top search engines’ rules and terms of agreements. He must make sure that you won’t accidentally do something that would result to having your website banned and blacklisted.

This requirement should extend to his knowledge of social bookmarking websites, PR sites, top blogs, and forums. Make sure that he does not risk your credibility in any way.

5.    Must be able to give you regular reports and suggest fresh ideas

Optimizing for the Internet is a continuous process. The only way to know what to do next and what else you can do is to study reports. Be sensitive to statistics and all the factors that cause fluctuations—don’t be misled by either positive or negative spikes.

Creativity is very welcome in the SEO arena. Encourage your SEO consultant to put fresh ideas on the table. An important mark of a great SEO consultant is if he can handle constructive criticism and take on the challenge of giving better options.

 

Why Black Hat SEO Is Bad for You

Black Hat search engine optimization (SEO) is a collective term for unethical techniques that are implemented to achieve higher search rankings. Also known as spamming, Black Hat SEO breaks search engine rules and regulations.

They ruin the integrity of search engine results, contributing to the users’ bad search experience. These methods unethically present web content in a way that aims to trick search engine spiders and search engine users into making their sites rank higher.

The biggest search engines have publicly expressed their disdain towards this practice. For instance, Google penalises sites that appear on the search results page if determined that they engage in Black Hat SEO practices.

Black Hat SEO comes in many forms.

Two of the most common forms are spamdexing and keyword stuffing.

Spamdexing
There are sites that incorporate irrelevant words or phrases into their content. This aims to manipulate the spiders into thinking that the website is relevant to their topic of interest. Sites that do spamdexing create inconsistencies within the search engine’s indexing system.

These sites may appear on the search results page for a totally different topic, leading internet users to think that they are relevant to the particular keyword they searched for.

When users click on these sites, their site rankings improve. When their rankings improve, succeeding searches and visits could put these sites among the top 10.

This creates a query-results cycle that will keep the same irrelevant sites among the top while the legitimate sites in the bottom are unable to reach their target market.

Keyword stuffing
Keyword stuffing is the practice of using long lists of keywords in a website, disguised as articles or paragraphs. Other sites even camouflage text by giving it the same color as the background. Although most users will not able to read the “invisible” text, search engine spiders will recognize the words and pull them out as part of the search results.

Search engines like Google have already implemented new algorithms that screen against keyword stuffing.

However, some sites still get past the security system and turn up as part of the search results.

When Google finds out that the site has been crawled over, Google removes the site from the search engine index.

Thinking about your market
Although Black Hat SEO techniques seem rewarding, they are most likely to be detrimental in the long run.

The keywords with which you associate your paid links might not even be what your market use to search for you, thus making you invisible to the market that matters.

More than making it to the top of search results pages is being relevant. Since you already pay for advertisements, you might as well make them count and increase returns of investment.

Understand your market—know which sites they go to, where they talk about you and how they talk about you.

Your market will appreciate your effort to get to know them better, and they’ll reward you for it by looking for you.