Essential Checklist for Online Sales Success

The importance of selling your product can never be overstated. Before you make that sale though, you need to attract your customers’ attention, and actually convince them to make that purchase. Your website plays a big role in marketing your product. This is the reason why you have to make it as user-friendly as possible. Here are some tips to help you nail that sale: Provide complete information Nothing turns off a customer more than incomplete...

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Fake Antivirus Software Circulating

Public reports indicate an increase in the instances of fake antivirus software. These software applications are malicious code, not legitimate antivirus applications. These instances of malicious code are noted as being distributed through: spam email messages containing malicious links instant messages containing malicious links private messages on social networking sites infection from other malware from visiting compromised websites. Quite often,...

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Nofollow and Dofollow Links. Two Sides of a Coin

Search engines use bots called search engine spiders to rank websites according to two things. First, search engines determine your site’s relevance to the search term. Hence, CNN’s website will rank higher than somebody’s political blog when searching for the word news. Second, search engines take into consideration the number of websites that link back to your website. When web users type keywords into the search bar, spiders crawl through...

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What You Should Know About Paid Links

Paid links are used to advertise one website on another site. Webmasters are paid to include a link in their site that will direct visitors to the advertiser’s website. Search engine optimization logic tells us that the more links there are to your site, the better your site ranking will be. Yet it is intriguing how the biggest search engines, including Google, disagree with the practice of having paid links. What can paid links do for you? Paid...

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Pay Per Click. Earn More, Pay Less Through Keyword Research

Pay per click (PPC) is an online advertising model found in search engines and content websites. Usually, advertising expenditure is based on the number of clicks on an advertisement that leads users to the advertiser’s website. Typically, advertising on search engines would require advertisers to bid on keywords or keyword phrases that are relevant to their target market. Also referred to as sponsored links or sponsor ads, these advertisements...

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