As a business-oriented social networking service, LinkedIn.com allows individuals to create profiles that look a lot like résumés. What makes LinkedIn better is that it give its more than 24 million users the advantage of getting noticed a lot faster, getting credible online recommendations, and getting credible referrals for ventures, supplier requirements and job offers.
LinkedIn is the next-generation calling card that can be accessed by more than 3.2 million individuals every month.
Take Advantage of the SEO opportunites given by LinkedIN
Being one of 24 million profiles, getting noticed could be a challenge. Taking advantage of the Search Engine Optimization (SEO) opportunities at LinkedIn, you can make your profile more visible. In order for you to successfully market yourself and your capabilities through SEO, three major LinkedIn aspects require your attention.
Do not be the missing link
While editing your LinkedIn profile page, you will notice that the interface allows you to add three links to other sites which could be your blog, your company website, or your online portfolio.
Make use of this feature wisely, as these links are openly available to search engine spiders, as is everything else on your profile page. I suggest selecting “Other” such that you can add relevant text anchors to your links rather than use the defaults provided by LinkedIn.
This way, your page rank and popularity will increase as search engine spiders allow public access to view your profile. You have to make sure that you have set your profile to allow these links to be publicly displayed.
Socialize intelligently, add value
Similar to Yahoo! Answers, LinkedIn allows public access to a question and answer forum. While reading through is granted to everyone, posting of questions and answers are limited to LinkedIn users.
This way, real people are given the credit they are due, and users can keep track of responses.
Search engine spiders can follow and retrieve an entire thread. Therefore, your questions and your answers should demonstrate your expertise and display your company’s website.
Also, look out for an appropriate opportunity to drive traffic to your profile or your company’s website. Be as specific as possible in your posts for search engine optimization.
Make them remember who you are
Your public profile is your new calling card. And just like a calling card, your profile can be seen, indexed and visited over and over via returns from search results.
The higher your site ranks, the better chances you have of being seen. The information fields in LinkedIn help you maximize the content over which you have control, as every word you put could be potential search results.
You can make your profile rich in keywords by intelligently incorporating words that are related to your expertise, your brand, your company, and even other sites where you wish to be found.
While it is important to focus on in-page content, it is also wise to spread yourself around other websites that could direct others to your LinkedIn profile.
Reference Web Sites
Linkedin.com
http://www.linkedin.com
Craig Edmonds Linked In Profile
http://linkedin.craig-edmonds.com