Internet Marketing: 5 SEO Success Tips

July 30, 2009

Search engine optimization (SEO) is the backbone of your Internet marketing campaign. The right set of keywords is integral to the success of your SEO efforts. However, your closest competitors could be optimizing for the same keywords as you are.

Below are 5 tips to give your niche keywords a big edge against your competition. You must also remember to stay focused on your market and stay on top of changing market trends.

1.    Make sure no internal links are broken
A fantastic looking website won’t go far without legs. Internal links are definitely a valuable element of successful websites. A good internal links system carries each visitor throughout your entire website.

The better you maintain your zero-broken link count, the better your visitors will feel about your website and the longer they’ll stay and browse. Moreover, a functioning internal links system makes it easier for your market to quickly get to what they need and share the information with their friends and peers.

2.    Combine links with the correct landing pages
Working links take your visitors around, but it’s up to you to make sure that visitors are taken to the right pages. Tagging each article will help a lot. However, linking your anchor texts to the right pages can be more challenging.

If you take the anchor texts at face value, there would definitely be a lot of articles that you can choose to link. Mastery of your content is important. Take the context of your article into consideration when you do your links. Linked pages should provide a continuous flow of relevant information to your visitors.

3.    Update your content

You cannot, must not, run out of pages to link. Don’t let your audience go around in circles. If you stop giving them the information they need, they stop coming back. Your well of content shouldn’t run dry.

Set a schedule for yourself or for your writer. The ideal gap between updates is a week. However, if the industry you belong to (like technology and gadgets) requires more frequent updates, by all means, feed your public.

4.    Take care of your external links network

A strong external links network effectively grabs the attention of your desired market. Word-of-mouth advertising on blogs and social networking sites all contribute to a more credible review of your website.

Maintaining forum accounts that host topics relevant to your website is also a good idea. After a while of actively and relevantly sharing your ideas with the forum crowd, you can begin leaving links to specific pages of your website—making internal and external links equally important.

5.    Stay in touch with your niche

Staying in constant communication with your niche doesn’t mean pestering them with spam. Making your website content open to public comments is an easy way to get started.

Moreover, exploring social bookmarking websites and commenting on related blogs also works wonders for your online presence. Checking in regularly with your audience allows you to keep abreast with market changes, and you can tweak your campaigns accordingly.