How to Market Your Brand by Social Bookmarking

July 26, 2009

1.    Make relevant and consumer-focused content
Before finding ways to make your website known to the world, take a step back to really look at your web pages’ content. Check if all your articles sound like sales pitches. If they do, it would be a good idea to start revising.

Remember that you are writing for your consumers. To attract their attention, you need to be relevant. To keep them reading, your content has to sound conversational. To make them understand you and your brand, your articles must be well-written without grammar errors. To make them come back, you have to update your content.

Understanding your niche is the driving force towards publishing great content. Investing time into marketing research will give you information on your niche’s demographics, psychographics, and their behavior towards your brand and your competition. This will shed light on certain issues and needs that your brand can address. These are the things you write about to stay relevant so that they keep visiting you and they can recommend you to their social bookmarking network.

2.    Make your own account

Making your own social bookmarking account will allow you to experience social bookmarking. Your account can help you better understand how your niche uses this technology and how you can make it work towards the benefit of your web pages.

Making your own account will also update you on which websites are in and which are not. It gives you an idea on what is your industry’s benchmark and how you do against it. Grab this opportunity to compare your content with theirs. If other web pages are attracting quality traffic, then you might want to find out what they’re doing right.

3.    Make friends

You social bookmarking account allows you to create your own social network. Initially, your network may only consist of people you personally know. Eventually, when your niche catches wind of your social bookmarking existence, you’ll find yourself in their networks and vice-versa.

It is advisable to make friends and maintain social relationships. This allows you to better understand people and their needs so that you can craft better communication strategies and develop better products.

4.    Make conversation
As your network grows, you’ll get more updates on reviews and ratings that people have made on other web pages. They’ll comment and sometimes ask for their peers’ opinions. Grab this opportunity to share your thoughts, especially if the web page in question belongs to your category.

Sharing your thoughts (in a polite manner) will earn people’s trust and up your credibility. When you give helpful and informative inputs, people would be encouraged to know more about you. Always have a URL ready when you post your comments. Pick a landing page that is relevant to the topic being discussed.

5.    Make criticisms work for you

As more of your web pages make it to people’s social bookmarks, you’ll get feedback—from general things like your themes and design to the specifics of your content. Sometimes, the feedback you get may be not what you expect. However, turn these criticisms around to work in your favor. Thank the people and tell them that you’ll seriously consider their comments and that you always work hard to improve your website for all of them to enjoy.