Social bookmarking sites allow people to share web pages with their network. Generally, each user registers, creates his profile, and builds a list of links to web pages that he thinks is entertaining, informative, or interesting in some way. The social aspect comes with the function that allows each user to invite his network to view his list of links.
In turn, the user can also take a look at what others in his network have bookmarked and he can follow the links which interest him. Usually, a user’s social network is made up of his friends or people he shares a professional or an interest group with.
Social bookmarking sites have tremendous marketing value. When one user includes a link to any of your pages in his list, then there is a possibility that his entire network will follow your link. A good way to make your links appear on users’ lists is to participate in social bookmarking yourself. Here are 4 tips to help you out and make sure that your brand gets the most out of it.
1. Update and keep your content unique
The concept of social bookmarking is sharing something nice you’ve found online. In your case, you could have “found” your own site’s content to be interesting or useful.
It’s perfectly fine and ethical to include your web pages in your bookmarks. However, the best social bookmarking sites are strict with accepting only unique content. So, if your pages are similar to a lot of other websites in the same category, then the social bookmarking site might not allow your pages to be part of your bookmarks. This is why it’s important to focus on the needs of your niche and to maintain niche content.
2. Make your content relevant to your niche
No matter how entertaining or how well written your content is, no one will follow you back to your pages if they don’t find your text relevant to their needs and interests.
Every brand should know its niche inside-out. Yours, although marketed online, is not exempted. Study your market and know what motivates them. Get to know their issues and needs that your brand can address. Figure out where else on the Internet they hang out. This knowledge will give credibility to your content and ultimately, your brand. More than just knowing what you’re talking about, you want to sound like you’re conversing with each visitor personally. Build relationships.
3. Be social
It is, after all, social bookmarking. Being friendly can build you a great network filled with people who belong to your niche. Allow them to comment on the links that you post and reply to their comments when necessary. Make sure you don’t start a fight. Take this opportunity to really get to know people and use the information you gather to improve your online strategy.
4. Make sure you’re not self-centered
You hate it when other people keep talking about themselves, and other people will dislike you for it as well. Besides your own web pages, include other relevant pages in your bookmarks. This shows that you’re genuinely interested to share interesting stuff and it also assures the social bookmarking site that you’re not a spammer or a self-promoter. Put your niche’s needs before your own, and you’ll be rewarded.