Businesses are beginning to realize that a website isn’t enough to make a powerful online presence. Marketers have started to include blogging as a vital part of their online marketing mix.
There are still some businesses out there that aren’t clear on how blogs can help them. They simply came up with a blog, not knowing how to make it work to their favor. Blogs are highly versatile tools that are capable of executing the different aspects of marketing—from the basic market researches down to creative guerrilla marketing, blogs offer businesses a lot of breakthrough opportunities.
Below are 5 of the most practical ways in which a blog can help your online business.
1. Blogs make it easier to create relationships with your market
Publishing a blog makes it easier to give your brand a personality. Your blog allows people to directly interact with your brand, and they expect some sort of reply or acknowledgement that someone in your company has received and read their messages.
Maintaining this feedback loop allows you to keep an eye on your market and gives you a better conversion rate of prospects to loyal clients.
2. Blogs attract fresh insights and inform you of new category trends
As you keep communication lines open for your blog readers, you will inevitably collect fresh insights and interesting suggestions. The beauty of this is that you don’t need to pay anyone to talk to the consumers for you, but you still get the information straight from the primary source.
It’s now up to you how you organize the information that you’ve gathered; make them work towards your advantage. You can take it a step further and cross check your data. Visit blogs of your competition and see what their blogs’ visitors have to say in the comments section. Doing so would definitely give you a better view of your marketplace.
3. Blogs allow you to test your market before a full launch
Before fully launching an ad or any creative promo and campaign, you can execute a mini version of your plan through your blog and see how your audience responds. Suggestions and comments will pour in, giving you ideas on how you can improve and tweak it to better suit your market.
Companies spend a lot of money conducting FGDs and researches. These end up costing as much as—sometimes more than—a full-blown campaign. While blogs cannot replicate the accuracy of professional research groups, they can work well for a lot of market-driven studies.
4. Blogs help you spread yourself online
The blog sphere thrives on an amazing link network. Bloggers are usually fine with linking fellow bloggers that they find interesting. It pays to befriend top-ranking blogs in your category and those that belong in other related categories.
Make sure you deliver regularly updated and relevant content to keep your credibility rating high.
5. Blogs allow you more room for creativity
Your blog can be the fun alter-ego of your corporate website. While this doesn’t mean a complete dissent from your brand’s identity, blogs allow you to close the gap between how you define your brand and how your market perceives your brand.