Social bookmarks allow users to save their most-frequented websites and web pages in lists. They can organize these lists according to self-defined categories, much like how they organize documents into folders. Social bookmarking websites allow individuals to create...
1. Know your market The alpha and the omega of online marketing success is your consumer. Getting to know what your target consumers like and dislike isn’t enough. More than the tangible, it is important to find out their lifestyle, their mindsets, and their...
Traditional bookmarking Most Internet browsers come equipped with a user-friendly bookmarking tool that allows users to keep track of their most frequented websites without having to write down the different URLs. The URLs are organized as lists under different...
The idiom “first impressions last” is not just an idle observation. You may also look at it as a warning. One of the many factors that ultimately determine the success of your email marketing campaign is how you compose your introductory email to send to people who,...
1. Write about information related to your product or service Writing web articles about things related to your product or service is different from writing about your product or service. Most people can’t stand others who constantly talk about themselves. It’s the...
1. Determine which sites you must be linked to or linked from Good publicity is always preferred over bad publicity. Whether you’re just starting out or you've already established your website, you want to be associated with other sites of good reputation with...
Pay per click (PPC) advertising is an integral addition to your online marketing mix. The key to getting the most out of PPC is to follow an organized process driven by consumer insights and skilful analysis of relevant metrics. Below are 4 steps you can follow to...
PPC Pros The most attractive offer of pay per click or PPC is the assurance that your site appears on the first page of Google (or other search engines that offer this service but google is by far the most popular one at the time of writing). Your site appears as a...
AdWords is a service provided by Google that helps online advertisers like you to promote your websites or specific landing pages. The ads contain your company name, a short description, and a clickable link that directs users to a predetermined page in your website....
Increasing your website’s traffic can directly lead to an increase in your revenues. After all, if more people visit your site, the chances of them clicking and viewing one or more of your products get higher. This is why you need to constantly visit other websites to...