Category Archives: Off Site Marketing

Off site marketing is also known as Internet Marketing. Internet Marketing is the process of doing marketing activities on the internet or real world such as magazines and tv.

[SOLVED] Unbounce – Populate Drop Down(s) with URL Parameter Data

Unbounce is a great landing page creation tool but in some areas it lacks those “extra” little features desperately needed to make the end user experience comfortable and as we know, comfort leads to conversions!

For example, I wanted to create a PPC campaign so that when the user clicks on an ad, I needed certain drop downs on the landing page to be pre-populated with values passed from the url string so the user does not have to select them manually.

I checked A LOT of posts on the unbounce forum (as recommended by Unbounce technical support) , none of them really worked that well and in most cases were overly complicated, so in the end after some google searches I found a simple, working solution.

Here is the code below I used in the end to populate the drop down menus with url parameters from the query.

I tested this on 19th of October 2019 in Chrome 77.0.3865.120 on Mac and works great.

ENJOY!

HOW TO IMPLEMENT?
First, make sure the names of your fields match the names of the fields specified in your script. In the case below, the field is called location. You could use a different name but make sure the names in the url, script and form are the same.

Second, don’t forget to put your code in the <head> part of the landing page so that it loads before the fields on the landing page.

JOB DONE!

The Marketing Benefits of Social Bookmarking

Social bookmarking websites are rapidly making their way to the online marketer’s list of priority channels to tap. When used well, social bookmarking can increase your website’s traffic, which can translate to actual sales.

Social bookmarking websites strive to create online communities that enable registered users to share interesting information they find online. Similar to how you bookmark web pages using your browser’s toolbar, social bookmarking websites allow users to create online bookmarks that they can share with their network. When your web page gets bookmarked by a lot of users—or even by just a handful of socially influential users—then there is a big possibility that you will get attention.

Besides being able to get your web pages out there, here are 4 other major benefits you can get as you make social bookmarking a part of your online marketing strategy.

1.    Builds credibility for your brand
Primarily, social bookmarking websites are social communities. This means that majority of their content is user-generated. When a registered user bookmarks a web page, he gets to share the link and his opinions on what makes it cool or informative. He can even go as far as adding his own thoughts and rating the link.

This bookmark-review-rate function adds credibility to your web pages. To get on the users’ good side, make sure that your content is focused and relevant—don’t just keep talking about your brand. Keep your niche’s needs in mind as you create your content and then naturally integrate your brand.

2.    Attracts niche traffic
More often than not, a user’s social bookmarking network is composed of friends or colleagues who share the same interests with him. This means that if the user stumbles upon your web page, likes it, bookmarks it, and tells his network about it, then the people that make up his network would probably check you out.

If you have a good internal link network, these people will find themselves on other pages of your website and bookmark the pages that they like. Good content will get more of your web pages acknowledged in social bookmarks.

3.    Gives you valuable consumer insights

Making your own account gives you more control over how much of your web pages get bookmarked. You can build your own network. Even if your network starts off with your own family and friends, they’ll make you good reviews and tell their networks about you.

Eventually, your network will grow to include other people whose interests adhere to your brand. Go out of your way to socially engage these people. Talk to them and befriend them. Having a personal connection with people in your network will give you a wealth of valuable consumer insight that you can use for future product developments and improvements to your brand.

4.    Gives you fresh ideas for web page content

Reviews and comments posted by various users whether about your web pages or other web pages that belong to your product category will tell you a lot about what issues matter to them, which of their needs aren’t being addressed—including whether or not your competitors are doing a good job or not.

Use this information to come up with relevant content that has the consumer in mind. Make sure that your tone is conversational so that your pages don’t sound like sales pitches.
 

How to Market Your Brand by Social Bookmarking

1.    Make relevant and consumer-focused content
Before finding ways to make your website known to the world, take a step back to really look at your web pages’ content. Check if all your articles sound like sales pitches. If they do, it would be a good idea to start revising.

Remember that you are writing for your consumers. To attract their attention, you need to be relevant. To keep them reading, your content has to sound conversational. To make them understand you and your brand, your articles must be well-written without grammar errors. To make them come back, you have to update your content.

Understanding your niche is the driving force towards publishing great content. Investing time into marketing research will give you information on your niche’s demographics, psychographics, and their behavior towards your brand and your competition. This will shed light on certain issues and needs that your brand can address. These are the things you write about to stay relevant so that they keep visiting you and they can recommend you to their social bookmarking network.

2.    Make your own account

Making your own social bookmarking account will allow you to experience social bookmarking. Your account can help you better understand how your niche uses this technology and how you can make it work towards the benefit of your web pages.

Making your own account will also update you on which websites are in and which are not. It gives you an idea on what is your industry’s benchmark and how you do against it. Grab this opportunity to compare your content with theirs. If other web pages are attracting quality traffic, then you might want to find out what they’re doing right.

3.    Make friends

You social bookmarking account allows you to create your own social network. Initially, your network may only consist of people you personally know. Eventually, when your niche catches wind of your social bookmarking existence, you’ll find yourself in their networks and vice-versa.

It is advisable to make friends and maintain social relationships. This allows you to better understand people and their needs so that you can craft better communication strategies and develop better products.

4.    Make conversation
As your network grows, you’ll get more updates on reviews and ratings that people have made on other web pages. They’ll comment and sometimes ask for their peers’ opinions. Grab this opportunity to share your thoughts, especially if the web page in question belongs to your category.

Sharing your thoughts (in a polite manner) will earn people’s trust and up your credibility. When you give helpful and informative inputs, people would be encouraged to know more about you. Always have a URL ready when you post your comments. Pick a landing page that is relevant to the topic being discussed.

5.    Make criticisms work for you

As more of your web pages make it to people’s social bookmarks, you’ll get feedback—from general things like your themes and design to the specifics of your content. Sometimes, the feedback you get may be not what you expect. However, turn these criticisms around to work in your favor. Thank the people and tell them that you’ll seriously consider their comments and that you always work hard to improve your website for all of them to enjoy.

 

How to Get Traffic from Social Bookmarking Sites

Social bookmarking sites allow people to share web pages with their network. Generally, each user registers, creates his profile, and builds a list of links to web pages that he thinks is entertaining, informative, or interesting in some way. The social aspect comes with the function that allows each user to invite his network to view his list of links.

In turn, the user can also take a look at what others in his network have bookmarked and he can follow the links which interest him. Usually, a user’s social network is made up of his friends or people he shares a professional or an interest group with.

Social bookmarking sites have tremendous marketing value. When one user includes a link to any of your pages in his list, then there is a possibility that his entire network will follow your link. A good way to make your links appear on users’ lists is to participate in social bookmarking yourself. Here are 4 tips to help you out and make sure that your brand gets the most out of it.

1.    Update and keep your content unique

The concept of social bookmarking is sharing something nice you’ve found online. In your case, you could have “found” your own site’s content to be interesting or useful.

It’s perfectly fine and ethical to include your web pages in your bookmarks. However, the best social bookmarking sites are strict with accepting only unique content. So, if your pages are similar to a lot of other websites in the same category, then the social bookmarking site might not allow your pages to be part of your bookmarks. This is why it’s important to focus on the needs of your niche and to maintain niche content.

2.    Make your content relevant to your niche
No matter how entertaining or how well written your content is, no one will follow you back to your pages if they don’t find your text relevant to their needs and interests.

Every brand should know its niche inside-out. Yours, although marketed online, is not exempted. Study your market and know what motivates them. Get to know their issues and needs that your brand can address. Figure out where else on the Internet they hang out. This knowledge will give credibility to your content and ultimately, your brand. More than just knowing what you’re talking about, you want to sound like you’re conversing with each visitor personally. Build relationships.

3.    Be social

It is, after all, social bookmarking. Being friendly can build you a great network filled with people who belong to your niche. Allow them to comment on the links that you post and reply to their comments when necessary. Make sure you don’t start a fight. Take this opportunity to really get to know people and use the information you gather to improve your online strategy.

4.    Make sure you’re not self-centered

You hate it when other people keep talking about themselves, and other people will dislike you for it as well. Besides your own web pages, include other relevant pages in your bookmarks. This shows that you’re genuinely interested to share interesting stuff and it also assures the social bookmarking site that you’re not a spammer or a self-promoter. Put your niche’s needs before your own, and you’ll be rewarded.

 

Facebook Marketing: 3 Tips to Get You on the Right Track

Facebook has gone a long way from being just an online social networking website to the multimedia-online-channel powerhouse that it is today. Although Facebook is still primarily a social networking website, online marketers are realizing the marketing potential of Facebook—from clickable ads to encouraging user-generated content.

At this point, online marketers still have so much to learn. A perfect understanding of Facebook marketing basics will allow you to eventually maximize Facebook’s capabilities and ensure that you get ROI and profit.

Throughout the 3 Facebook marketing tips below, keep in mind that your goal is not to attract everybody. The objective is to get the attention of your niche, so that your hard work will translate to purchases.

1. Make your own account
The best way to find your way around Facebook is to create an account for your brand. You can explore the interface and learn how you can customize pictures and profiles. Marketing begins with this first step. You should already have optimization in mind as you make your brand’s profile and picture captions. Grab this opportunity to increase your credibility by filling out all the fields for your public information sheet.

Dig up your marketing research analyses and determine keywords and cultural icons that your market is into. Use this information to help you fill out fields such as music, movies, and books you like.

There is a space provided for users to put links to homepages and blogs. Use this space for your website’s URL.

2. Build your network
After creating your search engine optimized profile, you can begin building your network. You can start with your personal network of family and friends. As they accept your invitation to become part of their Facebook network, each person’s network will get a notification that you have become friends. To illustrate:

You invited X to be part of your network.
X accepts your invitation.
All the people in X’s network will be informed that X and you are now friends.

Now multiply the notification to how many people are in one person’s network. Now multiply again with how many people you know who has Facebook. All of those who belong to your niche and who see the notification will take interest in your page and visit you, and eventually, follow your Facebook activities.

3. Keep track of trends
Keeping track of the market’s changing trends and preferences is easier with Facebook. There are 2 ways to do this:

a. Applications
Facebook offers a lot of applications that cater to different types of people. These applications are free to use and are made by independent developers or programmers. You can spot a hot application by checking your news feed. You get notified when people in your network add an application to their Facebook page. Check out the hot application and see if you can broker a placement deal with the creator. If not, then the option to come up with your own application is always open.

b. Fans of ____/ ____ joined the group ___
Fan pages and group pages are becoming more popular. Fan pages and groups include pop icons, social causes, politicians, candies, TV shows, movies—everything. When a lot of people become a fan of something, then you might want to consider adding this celebrity/icon to your list of likes.

Check out the fan page or group page and see what makes it work, and then come up with your own. Again, people will be notified when someone in your network becomes your fan or joins your group.

5 Warning Signs That You Should Walk Away from an SEO Company

While there are SEO companies that provide valuable suggestions and brilliant solutions, there are some companies out there that seek to make SEO—and the whole idea of Internet marketing—sound so complicated.

Dubious companies prey on misinformed decision makers. Starting their sales pitch with a very complicated picture of SEO, they end with attractive (yet misleading) solution packages that offer “instant rankings, thousands of visitors daily, and presence in hundreds of search engines!”

Legitimate SEO companies know that successful optimization takes time and a certain amount of discipline. They advise you on what options you have, showing you the pros and cons of each in a manner that you can understand. This is why you shouldn’t completely drop off SEO companies from your list.

To help you make informed decisions, we are sharing with you the 5 signs that warn you of bad SEO companies.

1. Promises a high keyword density
Keyword density measures the frequency of your keywords relative to the entire body of your content. Some SEO companies promise to deliver a 15% keyword density.

Note that the acceptable percentage is between 3% and 8%. Having a density higher than 8% will make search engines think that your website is just spam—all keywords and no useful content.

2. Promises a big link network in a very short period of time
SEO miracle packages also offer mass link building. Keep in mind that link building is important. It allows search engine spiders to crawl over more of your pages. Moreover, a good link network makes it easier for prospects and clients to find you.

However, link building is building your credibility online. Mass link building—without knowing who you’re linked to—can negatively affect your image. Unknowingly, you can “accidentally” get linked to sites that have illegal or questionable content. It is best to build your own links, so that you control to which sites you are associated.

3. Promises website submissions to thousands of directories or search engines
Your niche customers spend most of their time using the top 3 search engines—Google, Yahoo, and MSN. There is no need for you to spend money on other search engines or directories that your target market doesn’t even visit.

Presence in hundreds of search engines is not a determinant of improved rankings. Channel your efforts towards creating better content. Remember that spiders crawl over text. This is what matters the most.

4. Promises of getting you on the front page of all major social bookmarking websites
Social bookmarking websites are a great way to connect and interact with your market. You can receive constructive feedback and act on them immediately. BUT, there are rules and standards that you have to abide by, the foremost being not to post duplicate content.

Having others work on your social bookmarking will give you the same control problem as automated or third-party link building. Moreover, if your site has been tagged as self-promoting, you will be banned.

5. Offers unethical SEO techniques
Unethical and black hat SEO techniques will give you short-term benefits. However, your market will immediately discover your dirty tricks. You could risk being boycotted. SEO is an art that needs time and nurturing. Just give it the time it needs and you’ll soon reap the many benefits

Social Bookmarking Ethics: 5 Points to Consider

Social bookmarking websites are helpful for attracting your desired niche to visit your pages. Like most sites that require registration, there are terms and by-laws that you need to abide by as a user.

However, there are some situations that aren’t covered by the rules. These situations call for good judgement, and your decision could make or break your standing and more importantly, your credibility in the social bookmarking circle.

Usually, the more difficult assessments you have to make are ethical more than technical. Your social bookmarking account represents your brand as it tries to build relationships with your niche. Although you’re online, remember that it is a social bookmarking website. Ultimately, you’re still dealing with people more than links and landing pages.

Here are 5 points to consider before doing anything to your account— so as not to risk people disliking you or your brand.

1. Do I like what I’m about to bookmark?
The point of social bookmarking is to share interesting pages to others in your network. Before adding a page to your bookmarks, think about whether or not the page is something you actually liked reading. Was it helpful or informative for you in any way?

Every time you post something, make sure it adds value:
• Adding your own pages will give you the chance to be heard.
• Adding pages of the same topic from other websites will establish your credibility.

2. Is it worthy of others’ time?
If you’re bookmarking your own pages, make sure that the content is unique and relevant, so as not to waste other people’s time. You don’t want to encourage people to keep associating disappointments with your brand.

Make sure that your content is unique—either in tone, writing style, or information—to set it apart from other pages that offer similar content. Doing so would create favorable associations with your brand, your social bookmarking network will always have something to look forward to and they’ll have a reason to add your pages to their bookmarks.

3. Is it easier for others to find what they need from my bookmarks?
The best social bookmarking websites allow users to organize their lists. When you organize yours, make sure that it follows a logical flow. You might want to keep your own pages together and arranged chronologically. Organizing you pages this way not only highlights your web pages, but it also serves as an update to your social bookmarking network.

4. Am I spamming?
If you’re bookmarking more than 10 links a day, every day, then it might be wise to assess the pages that you bookmark. You don’t want to ruin your credibility by being labeled as a spammer to the point of being banned. This is why it’s important to ask yourself whether this page that you are about to bookmark is:

• Useful
• Informative
• Entertaining
• Relevant

5. Is my social bookmarking page/profile beneficial to others as it is to me?
Keep in mind that you are using social bookmarking websites to foster relationships with your niche. Bookmarking your page can be beneficial to you as it could lead traffic into your website. However, you also have to think about the sustainability of your pages—more specifically you content—to make sure that you remain relevant and useful to your niche.

Top 5 SEO Myths

Misinformed Internet marketing practitioners are quickly attracted to online services that promise fast SEO solutions. They get excited about the different “time-saving” and “low-cost” packages offered to them. They jump the gun guided by SEO myths that will make their online business go horribly wrong.

Questionable companies that offer SEO solutions tell you that they can make you rank number 1 as soon as you sign up. However, they don’t talk about sustainability and the quality of links and visitors they feed your website.

Below are the 5 most common SEO misconceptions that fraudulent companies continue to exploit to make their packages attractive. Understanding the ill effects of each myth will help you make informed decisions.

Myth 1: A month without results is a failed SEO campaign
Successful search engine optimization is something that is sustained. Successful SEO campaigns took months and years to make certain websites stick to number 1. Although sometimes they drop a spot or two in the rankings, their websites never leave the top 5, let alone the first page. This is what you want to achieve, and not a one-day-at-number-1 phenomenon.

Myth 2: You need online companies to submit your website to search engines for you
Ask yourself how many search engines you actually use. What about your friends? When you realize that only the top 3 search engines matter, ask yourself again why you need to spend for your website’s presence in hundreds of search engines and directories that no one uses?

Spreading yourself all over the Internet is good, but you have to think about what your objectives are and how you’ll accomplish them. Getting yourself listed in random search engines and directories will not do anything to boost your rankings in Google, Yahoo, and MSN. Channel your efforts to the ones that matter.

Myth 3: The more visitors, the better!
A million hits a day won’t matter unless those 1 million visitors end up in your product page and actually make purchases.

Rule number 1 of marketing tells us to always go back to your consumer. Get to know your market so that you know which Internet marketing route to take and which keywords you should optimize for. Remember that 20% of your customers will give you 80% of your revenue, if you understand them well.

Myth 4: The more links, the better!
A powerful link network is important. However, getting someone else to do it without properly understanding your business objectives could ruin your image instead of making you more famous.

Allowing your website to be linked to “every popular website and blog there is” could get you associated with names, brands, and organizations that don’t share your brand values. This could negatively impact your business and distort the way your niche market understands you.

Myth 5: A good-looking site will do it
Some questionable companies who claim to provide SEO services go as far as dropping the entire concept of optimization and just let you pay for web design. Although a good-looking website won’t hurt you, it doesn’t automatically mean that people will find you and search engines will put you on top.

Remember that search engine spiders only crawl through text content. You might want to allocate more of your resources to creating powerful content rather than investing on bells and whistles.

Quick Guide to Getting Backlinks from Do Follow Blogs

By now you will have realised that getting a good amount of backlinks from other web sites is key to increasing your own web sites rankings.

One great way is getting backlinks from blogs that “dofollow”, specifically .edu and .gov blogs.

The basics are simple and this is what you will do:

– Find blog posts with high PR
– Make sure they are dofollow
– Write a comment

So how to find those blogs with a decent page rank? Well, you will need four free tools.

– Firefox (http://www.mozilla-europe.org/en/firefox/)
– SEOQuake (a free plugin for firefox. see http://ff.seoquake.com/)
– SearchStatus (a free plugin for firefox. see http://www.quirk.biz/download-searchstatus)
– Google

Now install firefox if you dont have it already, add the seoquake and SearchStatus plugins and you are ready to go. All you do now is browse to google.com.

Once at google you need to type the following into the search bar.

site:.edu inurl:blog “post a comment”

Once the results are displayed, just use seoquake to sort the results based on PR with the highest PR sites first and work your way down.

Click through to the blog and make sure its a dofollow blog by activating SearchStatus which will highlight any nofollow links. If you see any nofollow links highlighted on the page, then the blog not worth your time.

If the blog is actually a dofollow, then perfect, you should comment on them. Dont spam the post, keep it relevant and add value. Take a few seconds at least to read what the topic is put a decent response.

To speed things up, use the Auto Fill feature in firefox to fill in the name, email and web site address fields.

3 Pitfalls of Automated Social Bookmarking

Riding on the increasing popularity of social bookmarking as a major component of online marketing, some online companies offer the services of an automated social bookmarker.

For a set fee, they promise the convenience of getting your web pages bookmarked in almost all of the social bookmarking websites—including the best ones—without you having to do any work.

The offer also claims to improve your rankings in search engine results, since the more bookmarks your web pages get, the better search engine spiders can crawl all over them.

Efficient as the offer might sound, be wary. Automated bookmarking could (although very rarely) work for a few days.

However, search engines and top social bookmarking websites are quick to detect the work of an “automator”. The first detection already leads to dire consequences.

Below are the 3 pitfalls of automated social bookmarking that you must consider before you avail of the services of automated social bookmarkers.

1. High risk of being blacklisted from the top social bookmarking sites
Strict social bookmarking rules exist to protect the goal of social bookmarking: to build online communities where each individual is able to share online resources from various websites to his online network.

Like search engines, the best social bookmarking sites have stringent rules about self-promotion and spamming. They have the capability to detect automatic bookmarkers, which they consider as spammers.

The first time that you get tagged will be the last time because every page stemming from your website will be banned from the bookmarks. You would have to go through the trouble of getting a new domain, not to mention rebuilding your credibility to your market and you’ve wasted all that money on an automated service that gave you all this trouble.

2. High risk of NOT ranking in the top 3 search engines
Google, Yahoo, and MSN have the capability to detect artificially generated hits and traffic. To preserve the sanctity of searches, these top search engines exclude inorganic website activity, including automated bookmarkers.

Although automated bookmarkers won’t get you blacklisted from these search engines, you wouldn’t get the rankings supposedly achieved by the automation. In the end, your pages still get buried under all the other sites that actually did work.

3. High risk of being tagged as a spammer—by your niche
The worst that comes out from all of this isn’t even the need for a new domain, nor is it the need to rebuild your site from scratch. It’s the credibility that you’ve lost for your brand.

The Internet is a small place. Word gets around and people will know why your website went under. Regaining your niche’s trust will take a lot more than purchasing a new domain. The other option, creating a new brand, will also be a lot of work.

Search engine optimisation and most marketing strategies rely on hard work and knowledge of the market. Although social bookmarking automators could offer to do the dirty work, they still aren’t capable of knowing where your market is and what matters to them.

Remember that technology is merely a tool that requires your guidance.