You may ask, “How do I get email addresses for my list?” Well, there are limitless ways in which you can recruit mailing list subscribers even if you are offline. All you need to do is to note the places where and times when your potential or current clients come across your business. Anyone can do it. A simple yet effective way to accomplish this is to put a sign-up sheet on the counter of your retail business. You can also ask each customer if they would like to sign up for your email list as they are checking out their items.
If your line of work involves long-term projects or if you are in a business-to-business setting, then there are even more techniques you can employ to encourage contacts to sign up for your mailing list.
One simple way to do this is to advertise your newsletter or product on the most important and practical contact point that everyone has: your business card. Just put down a few words describing your mailings and leave a URL. When they see it, they will sign up, drawing you more subscribers than expected. Since they were interested enough to read through your business card and apply, you can expect them to be very high-quality and high-converting subscribers. And do not forget your letterheads and invoices.
Another suggestion is to promote your list during events wherein you speak or present information to an audience. You can tell them all about your list and how their signing up will be beneficial to them. Afterwards, all you have to do is pass around a sign-up sheet or have a bowl to collect business cards for people who would like to subscribe.
As you can see, reaching everyone you meet in a professional capacity is quick and easy. Potential customers will become aware of the additional information that you provide, which in turn will keep them up-to-date on your products and services.