A lot of big companies have come to realize the power of blogging and what it can contribute to their bottom line. Despite this realization, a lot of companies still find it difficult to come up with their own blogs due to a lot of factors, including lack of time, lack of budget, and zero patience to learn something from scratch.
All these corporate hindrances have given rise to another Web 2.0 business—Blog Flipping.
Blog Flipping allows good bloggers to make blogs for sale. Companies are attracted to these blogs because after purchasing a functioning blog, all they have to do is update content—which they could also choose to outsource. If you want to catch the Blog Flipping wave, here are 5 things to keep in mind so that you can maximize your profits.
1. Pick a topic and stick to it
Take a look at the different industries, and zero in on the field where blogs are scarce. Next, pick an industry focus you want to blog about, and stick to that focus. This will make it easier for you to identify the best keywords for SEO. A blog with a focus fares well in search engines, because Google, MSN, and Yahoo appreciate good web content.
2. Develop focused and optimized content
Now that you’ve chosen a category to focus on, it’s time to start writing. You have to do a little studying to know more about the industry you’ve chosen. Internet users and search engines can tell if you know what you’re talking about. Moreover, blogs get ranked according to how relevant they are to the viewing public.
Your content should reflect expertise in at least one aspect of the industry you’ve chosen. Make sure that you regularly update your content so that your blog remains relevant and informative.
3. Study the audience you want your blog to attract
Make it your mission to know the target market of the business you aim to sell your blog to. This allows you to come up with better blog entries, the kind that really speaks to your market. Research on the way they talk and what jargon they use. Most importantly, know what’s important to them, and that’s what you write about.
Remember that you’re not just selling a blog with stuff in it. You can demand a higher price if the blog you’ve created comes with a following that is profitable for the interested company.
4. Build relationships with top-ranking blogs
On top of an instant blog community, you can still charge more if your blog comes with approval from other top-ranking blogs. These blogs rank high and stay on top because people already consider them authority figures. Getting their approval will rub off a little of their clout onto your blog.
Read what these blogs have to say, and learn how people react to each post. You’ll definitely get tips on how to write better and ultimately, how to attract more of the right people.
5. Auction off your work
The moment you appear on the first page of Google for the keywords your prospective clients optimized for, it’s time to auction off your blog. Make sure that bidders understand the value of the readership and the industry credibility that already come with your blog.