Having a website is one step towards reaching out to your target market.
However, it is how well your market receives your website that rolls in the sales.
If they don’t find what they need, or if they have difficulty using your site, it will always be easy for them to click on another website.
Below are 5 website essentials to keep visitors interested in your site and make them customers after a few clicks.
1. Have a short headline that tells them what to expect and what’s in it for them
You only have 5 seconds to make an impression, and the headline is your 5 seconds. Before going through your content, visitors want assurance that you will not waste their time.
The objective of your headline is to tell them you have what they need and they’ll be satisfied with what you have.
A short headline can be anywhere between 5 to 10 words. Make sure you choose your words wisely; every word must have a purpose.
2. Good, clean graphics that exude your brand and your market’s personality
It is your site. However, everything in it cannot be all about you. It is a good idea to follow your brand or logo’s colour scheme throughout your site.
But it is a brilliant idea to brand your site in a way that gives consideration to your market’s personality.
If they’re hip and urban, you might want to include modern graphic design in your brand’s colour.
If your market’s personality is linear and organized, then geometric details in your brand’s colour could work.
3. Make you site layout and navigation with the visitors in mind
What looks good and organized to you might not be the same for your target market. Put yourself in their shoes when doing the layout and the navigation.
After all, they will use the site and not you.
Stay away from annoyances such as pop-ups, unnecessary animations and music as these take their attention away from your content.
4. Have relevant and well-written content
Your visitors are there for information and they expect your site to give it to them. Otherwise, they’ll have no qualms clicking to the next site.
Your content can only be relevant and informative if it is well written.
Grammatical and typographical errors tell your market that you don’t pay attention to detail and that you don’t take them seriously.
Most of your credibility lies on your website content. Your content is your sales pitch.
5. Give your visitors a clear call to action
Your visitors like what they’ve seen and read. Now what? It is important to guide them through your site and don’t leave them until the very end.
Make sure your visitors know what you want them to do after every page.
A call to action becomes more important as visitors near the purchase page. You cannot risk the chance that they won’t know how to make the purchase.
Give them options with clear instructions.
Make sure you include your contact details so they know that they can always ask for help.