5 Best Uses for Your Keywords

June 28, 2009

When you’ve decided on the list of keywords that you want to optimize your website for, it’s time to decide how to apply these keywords so that you can maximize the power of SEO and get on the search engine spiders’ good side.

Here is a list of the 5 best uses for your keywords.

1. Your website’s content
Your content is the most important part of your website. This is the reason people will give you their time of day. It’s easy to naturally sprinkle your keywords all over your content as long as you make good sense.

It is important to keep your niche market in mind as you write. Your keywords will be made more visible to search engine spiders if the tone of your writing suits your market and the information you provide is relevant. Remember to check your keyword density. You want to stay between 3% and 8%.

2. Your pages’ titles
Page titles appear on the topmost bar of the window. Your page titles are considered text content and search engine spiders also crawl over them.

However, make sure you don’t just put a garble of keywords on this part. Google is very strict on content relevance and it will know if your title doesn’t have anything to do with your website. You could be labeled as spam and be booted out of Google’s index.

3. Your blog entries
Maintaining your own blog that is linked to your website is a brilliant idea. This gives you more room to talk about a variety of things related to your product or service.

Less formal writing with appropriate humor is highly encouraged. Using the right keywords in your blogs also follows the keyword density rule. Having the right blog posts will get you noticed on the blog sphere and the social bookmarking websites. Keep it up and your blog will achieve good rankings, pulling your website up as well.

4. Your video description and photo captions
Videos and pictures help you get your point across and help visitors make sense of your content. However, search engine spiders only crawl over text content.

Maximize both keywords and your visual aids. Put descriptions to accompany your videos and put captions on your photos. Make sure that your photo captions are placed as separate objects. Don’t Photoshop the caption into the photo—this would make it an object file that spiders can’t crawl over.

The great thing about this is that even if your site or blog ranks lower, your video or your photo could rank first if it becomes really popular. This will pull everything up!

5. Comments and answers you leave in other blogs and forums
This is the way to spread your keywords beyond your website and blog. Commenting on other people’s blogs and sharing relevant information on forums brings attention to your expertise and people will start wanting to check you out.

If you craft your responses and posts really well, you can naturally integrate some of your keywords and search engines would be able to pull up specific posts that contain your keywords.