3 Web Design Tips to Help You Sell

October 25, 2008

You can increase your share of mouse clicks when you put enough attention to web design. However, having brilliant content or amazing products is not enough.

Site traffic dwindles when users find it difficult to visit and navigate your website.

Countless products claiming to help increase site traffic are being sold online. Be wary of these as chances are, they’ll tell you to add elements that would end up making your site look cluttered. And basic marketing and advertising principles tell us that clutter squashes people’s interest in a heartbeat.

What you have right now is all you need. The challenge is to use them differently from how your competition does. Basic doesn’t mean boring. Basic means simple. And simple is almost always the most effective.

Here are 3 basic tips that can earn your site the extra income.

1. Less is more
A nice big picture is worth a thousand words in HTML. Although this could look good on your site, your page could end up being over 100 KB in size. Large amounts of data usually take a while to load. Remember that cyber-people multi-task and they work fast. Making them wait isn’t a good idea as they could easily jump to another site offering similar content.

Images are a great idea, provided that your pages are kept below 100KB. The ideal loading time is 5 seconds, and a 30 KB page loads in approximately 5 seconds. Great designs can come in small packages with the help of CSS.

Make sure that your images are relevant and of good quality. Position images as close as possible to the text related to them.

2. Lead the mouse
While images have the power to rake in site visits, it takes usefulness to make your visitors stay.

Put yourself in your prospective user’s shoes when you design your website. If users can’t find what they need from your site, they’ll look for it somewhere else—most likely from the competition. The idea is to think like users do, so that you can plan where to place links and in what order they should be.

You can guide users in this order: Tell them you have what they need. Show them the product details, including the perfect deal that you’re offering. Help them decide. Make purchasing easy. Then tell them you are selling other things that they might also need.

3. Avoid fancy fonts
Like clothes, fonts reflect the personality of your site and brand. While fancy fonts contribute to overall aesthetics, they could affect your credibility in the long run. Moreover, using fancy fonts is risky. More often than not, users around the world won’t have your font installed in their computers. Usually, fancy fonts end up being distorted content, making them counter-productive.

Sticking to generic fonts like Arial, Times New Roman, Helvetica, and Calibri ensures that your content appears like how you intended it to be. Moreover, it keeps credibility intact, telling your customers that you take them seriously and that you always mean business.