Online direct marketing is a highly targeted and measurable process. With direct marketing, you can immediately identify correlations between separate marketing efforts and your bottom line. Because direct marketing is highly targeted communications, you...

1. Use your web pages to build your database When your website is optimized for organic traffic, then your visitors are most likely there because you’re part of their search engine results. This means that they know what they’re looking for and they think...

Misinformed Internet marketing practitioners are quickly attracted to online services that promise fast SEO solutions. They get excited about the different “time-saving” and “low-cost” packages offered to them. They jump the gun guided by SEO myths...

Keyword density indicates the number of times a particular keyword or key phrase appears in certain parts of your webpage, including the headline and the body. Ideally, your content should include as many relevant keywords as it can. However, doing so could...

301 is an http code that corresponds to a permanent redirect. Implementing the 301 Redirect informs Google that you have permanently moved your website to a different URL. 301 Redirect is also often referred to as Google-Friendly Redirect because you get to...

A sitemap is a page in your website that summarises the sections in your site. It functions like an online table of contents. With the sitemap, you can organize and classify pages according to groups with clickable links. You can also make the sitemap’s...

1. Write about information related to your product or service Writing web articles about things related to your product or service is different from writing about your product or service. Most people can’t stand others who constantly talk about themselves....

PPC Pros The most attractive offer of pay per click or PPC is the assurance that your site appears on the first page of Google (or other search engines that offer this service but google is by far the most popular one at the time of writing). Your site appears...

Before even aiming to attract anyone, you have to know who you want your website to talk to and what your website wants to say. Focus is key to setting yourself apart from your competitors and attracting the correct target market. Website optimization begins...

Do you have a high visitor rate yet you don’t seem to be earning money? You’ve done everything you think you can in terms of Internet marketing. You’ve spent a lot of time and money. Still, your site visitors leave as soon as they come. Your site...