Blogging is only a pastime for most people. But for an increasing number of bloggers, this cool hobby has transformed into something more: a business enterprise. Like any business venture, you must always be informed about the latest news and evolve your business...

The idiom “first impressions last” is not just an idle observation. You may also look at it as a warning. One of the many factors that ultimately determine the success of your email marketing campaign is how you compose your introductory email to send...

Viral marketing is one of the most cost-efficient and the most interactive marketing campaigns that you can execute. The objective is to spend for one execution and have your target market spread the word for you. The trick is to come up with something that...

As the recession forces consumers to tighten their belts, it also forces them to be twice as picky when it comes to buying goods. However, traditional-run businesses prioritise slashing off the marketing and advertising budgets when a crisis happens. Don’t...

1. Write about information related to your product or service Writing web articles about things related to your product or service is different from writing about your product or service. Most people can’t stand others who constantly talk about themselves....

WordPress is an Open Source project dedicated to make online writing and publishing easier and accessible to everyone. Being an Open Source project, creating and maintaining WordPress depends on hundreds of people around the globe who work on the project for...

1. Determine which sites you must be linked to or linked from Good publicity is always preferred over bad publicity. Whether you’re just starting out or you’ve already established your website, you want to be associated with other sites of good reputation...

Pay per click (PPC) advertising is an integral addition to your online marketing mix. The key to getting the most out of PPC is to follow an organized process driven by consumer insights and skilful analysis of relevant metrics. Below are 4 steps you can follow...

Most online marketers are pleased with the services of Google Analytics. The service is attractive because it is entirely free, and the interface is pretty easy to learn and use. However, seasoned online marketers prefer to use paid services for their tracking...

PPC Pros The most attractive offer of pay per click or PPC is the assurance that your site appears on the first page of Google (or other search engines that offer this service but google is by far the most popular one at the time of writing). Your site appears...