Poor website traffic does not only refer to no traffic. It also pertains to getting a lot of visitors to your website, none of whom would stay or go back.
This mostly happens when surfers are misled to your website.
Though a high number of site visitors may look good on your monthly statistics, having a person who sits at your cafe and gets out before ordering is not good business.
You want high-quality site traffic. You want your website to cater to a target segment of the population who need or might need what your site offers.
These are the people you want to visit your site, stay, and come back again.
Low-quality traffic is dangerous to you because you lose money without earning any. You could be spending thousands on marketing and bandwidth, and yet your site purchases aren’t improving at all.
Useless marketing programs
You’ve probably done a lot to give your website exposure. You’ve signed up for pay-per-click. Perhaps you’ve paid a traffic seller to guarantee you a thousand visitors every day. However, these marketing strategies are useless if they are directed to the wrong population segment or if you’ve been scammed by unscrupulous ad space sellers. You need to study your target market thoroughly and how to reach them. It’s not just a matter of posting your ads everywhere you can afford.
Improperly indexed by search engines
When search engines index your site under inappropriate keywords or key phrases, your site might turn up in search queries that have nothing to do with your products and services at all. The key is to improve your search engine optimization efforts so that it’ll be easier for surfers to find you.
Here are tips on how to avoid bad traffic and how to attract good traffic to your website:
Link
Ask another webmaster if you can put your link on his website. In exchange, offer to put his on yours. You may say that he is a competitor, but the thing is, every website on the Internet already is your competitor. It helps if you have a few allies. You must not overdo this, however. Only do legitimate trade links. Link only to sites whose content is similar to yours, so that you can share visitors with the same interest.
Viral marketing
Viral marketing refers to placing a link on e-books, articles, or downloadable software programs, and thus gaining targeted visitors. You may even ask users who download these freebies to sign up for your subscription list, so that you could regularly send them your promotional materials.
Stay with the free and honest
If it’s too good to be true, it probably is. Don’t be deceived by individuals who sell ads and promise too much. It is always better to do business with trustworthy partners such as Google Adwords, Yahoo Search Marketing, and MSN Adcenter. Bear in mind though that you also need to do your part. Even these traffic generators need to be given the right keywords and the right information in order for them to do their job.
