1. Optimize with article marketing
Make your brand top-of-mind by providing your niche with useful information through your online content. Article marketing is exactly that: marketing through articles. This means that your websites’ textual content does the job of creating awareness and nurturing a relationship with your niche.

Good articles that get updated give your niche a reason to visit your site regularly and to check out your online catalogue. To make sure that your content remains relevant, do periodic researches on your niche to find out what issues are important to them and relate these issues to your brand.

2. Video and channel marketing
YouTube has revolutionized the way people interact and express themselves. Everything in YouTube (from the video titles, video description, down to the user profiles) is search-engine friendly. Search engine spiders are able to pull up videos and channels relevant to a keyword inquiry made on most search engines.

You can set up a YouTube channel for your brand. Make sure you write a good profile with the necessary keywords and place a link to your website. Produce quality videos that are visually appealing with relevant content. Enable others to embed your videos in their blogs or websites.

Of course, also apply the keywords when you come up with a description for each of your videos, and pick a relevant landing page to link back to. It is a good idea to add a new video on a regular basis so that your channel subscribers always have something to look forward to.

3. Build both internal and external links
Most online marketers tend to focus on building links from outside their website. Although this is effective, it is equally important to build links within your pages. When a user lands on any part of your site from an external link, it would be great if he could explore other parts of your website that are relevant to him so that he gets to know more about your brand.

4. Forum marketing
Online forums make great venues for you to build your brand’s credibility. Participating in discussions related to your brand will allow you to come up with recommendations to people’s needs and eventually solutions that your brand can provide. As people take notice and as you reply more to their posts, trust is built and you can begin leading them to your website.

When you include links in your posts, make sure that the landing page addresses the concern or is relevant to the thread. Immediately leading people to your online catalogue could make your credibility suffer.

Since you’re in the forums anyway, also keep an eye out for changing market trends and the keywords that might be useful for your article marketing.

5. Online viral marketing
Like the common cold, viral marketing begins with one amazed person and then it spreads to everyone in his network—and beyond. A funny or an incredibly informative video embedded in your site, a cool widget exclusively from your website, or a screensaver that can be customized only through your website are just some executions of viral marketing.

While creative and out-of-the-box ideas are great, keep in mind relevance and your market’s behavior.