1. Determine which sites you must be linked to or linked from
Good publicity is always preferred over bad publicity. Whether you’re just starting out or you’ve already established your website, you want to be associated with other sites of good reputation with well-written content that is closely related to yours.
The easiest way to go about multiple linking is to use the search engines and key in the niche keywords you’d like to be associated with. This will immediately give you the top sites that belong to the same category as your website. However, it is still recommended that you check out the top 3 search engine results and determine whether or not they are talking to the same people whom you want to visit your website.
Controversial sites, although high-ranking, are always attached to risks. Like a double-edged sword, controversial sites could work for or against you. It would be ideal to understand what issues are making these sites controversial and assess whether or not associations with these sites will yield benefits.
2. Establish your credibility
Write reviews related to your field of expertise and include links to your own site. Submit your articles to websites or blogs that you’d like to be associated with. Build up your relationships with specific websites based on information sharing.
It is important to note that niche readers can tell whether contributed articles are fabricated or not. Do not write a review about something you haven’t tried yourself for the sake of having something posted online. Doing so could give a bad reputation to the website you want to link to, and you’ll kill any chance of forging good relationships with this site.
Consistently contributing useful articles to a handful of well-chosen sites can make you a valuable part of the niche community, and your link will be noticed in no time. Eventually, your link will appear on other pages and blogs as people spread your articles and give you credit.
3. Highlight your site by writing about other related sites
Return the favour by writing about other sites relevant to your content. Not only does this foster better relationships with sites you are linked to, it also makes sure that your content does not talk about your product (yourself) all the time.
This also encourages other blog and website owners to visit your site and comment on particular articles which can boost your credibility even more.
4. Study the sites that your niche visits
Know which part of the site is important to them, which content they find most useful. Try to see how you can apply the same to your site to make sure that traffic is where it’s supposed to be.
Although external linking is already working well for you, it is still important to build links using resources within your website. Link your website contents to each other using strategically placed keywords.
The objective of internal linking is to get visitors to the pages you deem as the most important. However, you should still be careful not to hard-sell as this technique turns off consumers.
