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3 Steps in Writing Effective Email Copy

Posted in Internet Marketing on December 17th, 2008 | no responses

Most probably, your potential customers receive numerous promotional emails or newsletters from companies advertising their goods and services.

They have probably gotten tired of the stale and boring copywriting style that appears to be the norm in too many email copies. This kind of writing style can easily lead to the loss of your subscribers.

After all, who wants to be bored to death by a lengthy, forgettable, and ultimately useless newsletter?

It is easier to just save the stress for something else and unsubscribe with a satisfying click of a button.

This can lead to an eventual loss of revenue for your online business. This disaster can be avoided if you practice the suggestions detailed in this article.

Here are 3 simple steps in writing effective email copy:

1. Always keep it short and simple
Prune out all the irrelevant details and just include the gist of what you want to say. Because really, all your customer wants to know are the basics, at least initially. If you can hook him or her in with a concise but effectively written email message about your product, it’s not impossible that he or she will contact you directly to ask more about its features, price, payment terms, shipping, and other specific details. Focus on getting the potential buyer interested. And then, move on from there.

2. Be creative in the use of pictures, fonts, and colors
A beautiful email message done in complementing colors and fun fonts can spark your reader’s curiosity. If you can post a good picture of your product, or a well-executed graphic advertisement, the subscriber may be more encouraged to read through the fine print.

It will help if you can hire a good graphic designer to help you with this, an artist who has a fine sense of what’s appealing and what’s not. If you don’t have the money to hire one, you can learn how to use any of the several available photo editing software programs like Photoshop and Gimp (which is free). It’s easy, fun, and doesn’t take too much time.

3. Write the email copy yourself, as owners of most budding businesses do
However, if you’re already established and earning a decent amount of returns, do hire experienced copywriters who know how to expertly manipulate words to send your brand’s message across. You can visit dozens of websites that offer a pool of copywriters for a good price; you only need to Google them. There are a lot of freelancers over the web with their own blogs or domains so you can also check that out. Look for quality and not quantity.

If you’ve already hired copywriters to manage your email newsletter, review their works. They might not be churning out quality copy and you haven’t even noticed. Evaluate their performance and fire those who are not effective.

Remember, all the hard work of building an email list could go to waste if your business emails are not even read by your subscribers. This is why you should pay extra time and attention in producing better email copy for online promotions.

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