Traditional bookmarking Most Internet browsers come equipped with a user-friendly bookmarking tool that allows users to keep track of their most frequented websites without having to write down the different URLs. The URLs are organised as lists under different user-defined categories, much like creating...

When businesses and entire industries experience difficulty, they tighten their budgets and the first things they sacrifice are their marketing and advertising efforts. As a business owner, you shouldn’t. This is the best opportunity for you to be seen and be noisy when everyone else is being meek...

301 is an http code that corresponds to a permanent redirect. Implementing the 301 Redirect informs Google that you have permanently moved your website to a different URL. 301 Redirect is also often referred to as Google-Friendly Redirect because you get to maintain your website’s current ranking....

A sitemap is a page in your website that summarises the sections in your site. It functions like an online table of contents. With the sitemap, you can organize and classify pages according to groups with clickable links. You can also make the sitemap’s link appear on every web page so that viewers...

1. Free-For-All (FFA) site directories Some online companies offer their services to put your site on the map for a fee. They claim that as soon as you bite into their packages, they’ll immediately submit your website to search engines and web directories that number to the hundreds of thousands—a...

Cloaking, the technology Cloaking is a practice that involves a server-side script written for a client website with the purpose of showing a site to the public that is different from the website published as a search engine result. The server-side script detects the IP address of any incoming search...

Email marketing has helped many businesses increase their income. However, this can be done only if the strategy is used properly and effectively. As it is, there are many common mistakes that Internet marketers make. Unfortunately, these mistakes have almost become norm. They cost valuable time and...

Blogging is only a pastime for most people. But for an increasing number of bloggers, this cool hobby has transformed into something more: a business enterprise. Like any business venture, you must always be informed about the latest news and evolve your business accordingly. You wouldn’t want...

The idiom “first impressions last” is not just an idle observation. You may also look at it as a warning. One of the many factors that ultimately determine the success of your email marketing campaign is how you compose your introductory email to send to people who, after a lot of hard work from...

Viral marketing is one of the most cost-efficient and the most interactive marketing campaigns that you can execute. The objective is to spend for one execution and have your target market spread the word for you. The trick is to come up with something that is both striking and relevant to get your market...