1. Determine which sites you must be linked to or linked from Good publicity is always preferred over bad publicity. Whether you’re just starting out or you’ve already established your website, you want to be associated with other sites of good reputation with well-written content that is closely...

Pay per click (PPC) advertising is an integral addition to your online marketing mix. The key to getting the most out of PPC is to follow an organized process driven by consumer insights and skilful analysis of relevant metrics. Below are 4 steps you can follow to help you maximize the advantages that...

Most online marketers are pleased with the services of Google Analytics. The service is attractive because it is entirely free, and the interface is pretty easy to learn and use. However, seasoned online marketers prefer to use paid services for their tracking and reports or a mix of different analytical...

The allure of having just one password for everything is that you can do away with having to write down different passwords for different accounts. However, having the same password for all your important online accounts jacks up the risk of having them all corrupted and taken over at the same time. Working...

PPC Pros The most attractive offer of pay per click or PPC is the assurance that your site appears on the first page of Google (or other search engines that offer this service but google is by far the most popular one at the time of writing). Your site appears as a boxed ad with a clickable link that...

PPClick The better known between the two PPCs, pay per click is an online advertising tool geared towards increasing website visitors. Advertisers are charged an agreed rate for every user click. Pay per click ads appear next to search results. The ads are matched to results based on your chosen keywords....

AdWords is a service provided by Google that helps online advertisers like you to promote your websites or specific landing pages. The ads contain your company name, a short description, and a clickable link that directs users to a predetermined page in your website. Google AdWords are placed next to...

I bet your email inbox is packed with email newsletters from different companies. You get all sorts of information or offers from book publishing houses, cosmetics lines, pharmaceutical companies, or even psychic networks! But the important thing to note is how you found those newsletters so informative...

Increasing your website’s traffic can directly lead to an increase in your revenues. After all, if more people visit your site, the chances of them clicking and viewing one or more of your products get higher. This is why you need to constantly visit other websites to increase your visibility in the...

Many online businesses prefer to buy a generic list of email addresses to use for their email marketing campaign. True, there are advantages in opting for this purchase instead of creating a squeeze page and persuading people to sign up to your newsletter in your website. The most obvious benefit is...